01 / Mentions
See when AI talks about your brand
Every answer is checked for your name and for links to your site. Direct mentions show the AI knows your brand; indirect ones show it trusts your pages as a source.
The GEO tool for AI searchBecome the brand AI recommends
Placton asks ChatGPT and Google AI the questions your customers ask every day, and Claude, Perplexity and Grok every week. Then it shows you who appears, where and why.
Start your 7-day free trial
7 days free. No card required.
Tracks
ChatGPT
Claude
Google AI
Perplexity
Grok
AI assistants are quickly becoming the place where people discover brands. When someone asks for a product, a service or a supplier, they get a short answer with a few names, and if yours isn't there you never find out. Placton is the GEO tool that shows where your brand appears, how you compare with your rivals and what to do next to show up more often.
What's the best project management tool for a remote team?
ChatGPT
For a remote team, three tools stand out. Notion works well if you want docs and tasks together. Asana is the strongest for planning across time zones, with timelines and workload views. monday.com suits teams that like simple boards.
Asanaposition 2direct mention
Claude
If your team is fully remote, Asana is a safe first choice: it handles async updates, dependencies and goals well. monday.com is easier to set up for simple workflows, and Notion fits teams that document a lot.
Asanaposition 1direct mention
Perplexity
The options most recommended for remote teams are Notion, monday.com and ClickUp, mainly for their flexible boards and async features. Most guides stress clear ownership and a weekly review.
Asananot namedindirect mention (cites asana.com)
Sourcesasana.comnotion.somonday.com
02 / Competitors
Track how you stack up against rivals
A ranking of visibility and average position for you and your competitors, updated every day with ChatGPT and Google AI, so you know who the AI picks first and where you are losing ground.
03 / Improvements
Personalised improvements for your brand, weekly
Each week Placton turns your numbers into a short list of next steps, with the figure behind each one and the pages the AI is already citing.
04 / Tools
Tools to grow your AI search traffic
Start with an 18-point audit of your site, then use prompt suggestions, source tracking and history to see what actually moves the needle.
Everything you need to show up in AI answers
From the first prompt to the last cited link, Placton keeps the whole picture in one place and up to date: ChatGPT and Google AI every day, the rest every week.
- Cited URLs
- Direct mentions
- Daily ChatGPT monitoring
- Competitor ranking
- Weekly improvements
- Weekly Claude monitoring
- Indirect mentions
- Visibility history
- Average position
- Prompt suggestions
- Daily Google AI monitoring
- AI-readiness audit
- Source domains
- Weekly Perplexity monitoring
- Sentiment
- AI search queries
- Team workspaces
- Weekly Grok monitoring
Get a free AI-readiness audit of your website
We run 18 checks on what helps AI assistants find, read and cite your site, and tell you what to fix first.
Ready as soon as you sign up, included in the free trial.
What they say about Placton
A really useful tool for analyzing brand visibility across AI platforms. The interface is intuitive and makes it easy to see which queries mention your brand, which competitors have greater visibility, and what sources AI platforms rely on. A great way to understand how your business is positioned in AI search.
We work in SEO and were looking for a tool to track our clients' visibility in ChatGPT and other AI search platforms. Placton lets us monitor queries, analyze competitors, and identify opportunities for improvement in one place. It's especially useful for agencies looking to add GEO to their services.
Really easy to use and has everything I need. I especially like being able to track where my website appears in AI search results and compare it with competitors.
Start free, pay when it pays off
Every plan starts with 7 days free and no card. Prices exclude VAT, which is added when it applies. Payments are handled securely by Stripe and you can cancel anytime.
Starter
Track 20 prompts on 5 AI platforms
$59/ month (USD)
Start 7-day free trial- Up to 20 prompts tracked
- Dashboards and weekly improvements
- ChatGPT and Google AI every day, the rest every week
- ChatGPT, Claude, Google AI, Perplexity and Grok
- Up to 2 team members
- AI-readiness site audits
Growth(recommended)
Track 75 prompts on 5 AI platforms
$129/ month (USD)
Start 7-day free trial- Up to 75 prompts tracked
- Dashboards and weekly improvements
- ChatGPT and Google AI every day, the rest every week
- ChatGPT, Claude, Google AI, Perplexity and Grok
- Up to 10 team members
- AI-readiness site audits
Scale
Track 250 prompts on 5 AI platforms
$299/ month (USD)
Start 7-day free trial- Up to 250 prompts tracked
- Dashboards and weekly improvements
- ChatGPT and Google AI every day, the rest every week
- ChatGPT, Claude, Google AI, Perplexity and Grok
- Unlimited team members
- AI-readiness site audits
Agency
Multi-brandPick how many client brands you track and how many prompts you want to track in total.
- A separate workspace, competitors and reports for every client
- Share your prompt pool across clients as you like
- Unlimited team members on every client
- ChatGPT and Google AI every day; Claude, Perplexity and Grok every week
- One subscription and one invoice
Price per prompt, by tier
20–250$1.60 / prompt / month
251–1,000$1.30 / prompt / month
1,001 or more$1 / prompt / month
Each tier is billed at its own price.
Each client brand$15 / month
Client brands
10
clients
Prompts tracked
250
prompts in total
About 25 prompts per client on average.
10 clients × $15$150
250 prompts (avg. $1.60)$400
Total$550/ month (USD)
Prompts from number 251 on cost $1.30 a month each.
Start 7-day free trialPrices in US dollars. Taxes may apply depending on your country.
Comparing tools? How Starter compares with other GEO tools under $100
More than 100 clients or a custom setup? Get in touch
Frequently asked questions
More questions? Read the full FAQs or contact us.
What is a GEO tool?
A GEO (generative engine optimization) tool shows how AI assistants answer the questions your customers ask: whether they mention your brand, in what position, with what tone, which competitors they recommend instead and which sources they cite.
Placton is a GEO tool: it asks ChatGPT and Google AI every day and Claude, Perplexity and Grok every week, stores every answer and turns it into visibility, position, sentiment, competitor and source data, plus weekly improvements to make.
Is Placton an AEO tool?
Yes. AEO (answer engine optimization) and GEO are two names for the same goal: being the brand that AI assistants name and cite. Placton measures exactly that across ChatGPT, Google AI Overviews, Claude, Perplexity and Grok, and runs a free 18-point audit of how ready your site is for AI answers.
How does Placton work?
You sign up and add your website. From there we suggest competitors and the questions (prompts) your customers tend to ask. You review the list, remove or add whatever you like, and confirm.
From then on Placton sends those prompts to the AI platforms (ChatGPT and Google AI every day; Claude, Perplexity and Grok every week), stores each answer and analyses it: whether you appear, in what position, with what tone, next to whom and with which sources. You see all of it in your dashboard.
What is a mention? How are direct and indirect mentions different?
A direct mention is when the AI writes your brand name in its answer. An indirect mention is when the AI uses a page from your website as a source, and links to it, without naming you in the text.
We count them separately because they mean different things: a direct mention shows the AI knows your brand, an indirect one shows it trusts your content even if it does not recommend you by name yet.
Which AI platforms does Placton track?
ChatGPT (we read the answer a person sees on chatgpt.com), Claude, Google AI (the AI Overviews shown in Google results, with Gemini as a backup), Perplexity and Grok.
ChatGPT and Google AI are tracked every day; Claude, Perplexity and Grok, every week. In the few markets where chatgpt.com cannot be read, we ask ChatGPT through its API once a week. Your workspace settings show how often each AI is tracked in yours.
How often is the data updated?
It depends on the AI. ChatGPT and Google AI are asked every day; Claude, Perplexity and Grok, once a week. Each AI searches the web just like it does for a real user. “Run now” measures your new prompts right away, along with anything still missing this week on Claude, Perplexity and Grok.
AI answers change from one day to the next. That is why we ask ChatGPT and Google AI every day, and why the trend over several days matters more than any single answer.
Is there a free trial?
Yes. You get 7 days free, with no card, up to 10 prompts and the audit of your site included.
On the day you sign up we ask all 5 AI platforms. After that, ChatGPT and Google AI are asked again every day while you keep visiting your dashboard; Claude, Perplexity and Grok, only that first time. The trial includes one “Run now”.
When it ends you choose a plan to keep going. If you do not, tracking stops and you are not charged anything.
Can I cancel anytime?
Yes, there is no minimum term. Go to Workspace settings, open Billing and choose «Cancel at the end of the period». You keep access until then.
You keep access until the end of the period you have already paid for.
Can I invite my team?
Yes, on paid plans. During the free trial the workspace is just for you.
The subscription and its limits (prompts and members) belong to each workspace. If you look after several brands or clients, you can have one workspace for each, each with its own plan and team.