01 / Mentions
See when AI talks about your brand
Every answer is checked for your name and for links to your site. Direct mentions show the AI knows your brand; indirect ones show it trusts your pages as a source.
Make AI recommend your brand
Every week, Placton asks the leading AI assistants the questions your customers ask, and shows you who appears, where and why.
Start your 7-day free trial
7 days free. No card required.
Tracks
ChatGPT
Claude
Gemini
Perplexity
Grok
AI assistants are quickly becoming the place where people discover brands. When someone asks for a product, a service or a supplier, they get a short answer with a few names, and if yours isn't there you never find out. Placton shows where your brand appears, how you compare with your rivals and what to do next to show up more often.
02 / Competitors
Track how you stack up against rivals
A weekly ranking of visibility and average position for you and your competitors, so you know who the AI picks first and where you are losing ground.
03 / Insights
Personalised ideas for your brand, weekly
Each week Placton turns your numbers into a short list of next steps, with the figure behind each one and the pages the AI is already citing.
04 / Tools
Tools to grow your AI search traffic
Start with an 18-point audit of your site, then use prompt suggestions, source tracking and history to see what actually moves the needle.
Everything you need to show up in AI answers
From the first prompt to the last cited link, Placton keeps the whole picture in one place and updates it every week.
- Cited URLs
- Direct mentions
- ChatGPT monitoring
- Competitor ranking
- Weekly insights
- Claude monitoring
- Indirect mentions
- Weekly history
- Average position
- Prompt suggestions
- Google AI monitoring
- AI-readiness audit
- Source domains
- Perplexity monitoring
- Sentiment
- AI search queries
- Team workspaces
- Grok monitoring
Get a free AI-readiness audit of your website
We run 18 checks on what helps AI assistants find, read and cite your site, and tell you what to fix first.
Ready as soon as you sign up, included in the free trial.
Start free, pay when it pays off
Every plan starts with 7 days free and no card. Payments are handled securely by Stripe and you can cancel anytime.
Starter
Monitor 20 prompts weekly
$59/ month (USD)
Start 7-day free trial- Up to 20 prompts tracked
- Dashboards and weekly insights
- Fresh answers every week
- ChatGPT, Claude, Google AI, Perplexity and Grok
- Up to 2 team members
- AI-readiness site audits
Growth(recommended)
Monitor 75 prompts weekly
$129/ month (USD)
Start 7-day free trial- Up to 75 prompts tracked
- Dashboards and weekly insights
- Fresh answers every week
- ChatGPT, Claude, Google AI, Perplexity and Grok
- Up to 10 team members
- AI-readiness site audits
Scale
Monitor 300 prompts weekly
$299/ month (USD)
Start 7-day free trial- Up to 300 prompts tracked
- Dashboards and weekly insights
- Fresh answers every week
- ChatGPT, Claude, Google AI, Perplexity and Grok
- Unlimited team members
- AI-readiness site audits
Agency
Multi-brandPick how many client brands you track and how many prompts you want measured every week.
- A separate workspace, competitors and reports for every client
- Share your prompt pool across clients as you like
- Unlimited team members on every client
- ChatGPT, Claude, Google AI, Perplexity and Grok
- One subscription and one invoice
Price per prompt, by volume
50–250$1.60 / prompt / month
251–1,000$1.30 / prompt / month
1,001 or more$1 / prompt / month
Each client brand$15 / month
Client brands
10
clients
Prompts tracked weekly
250
prompts in total
About 25 prompts per client on average.
10 clients × $15$150
250 prompts × $1.60$400
Total$550/ month (USD)
From 251 prompts each one costs $1.30 a month.
Start 7-day free trialPrices in US dollars. Taxes may apply depending on your country.
More than 100 clients or a custom setup? Get in touch
Frequently asked questions
More questions? Read the full FAQs or contact us.
How does Placton work?
You sign up and add your website. From there we suggest competitors and the questions (prompts) your customers tend to ask. You review the list, remove or add whatever you like, and confirm.
From then on Placton sends those prompts to the AI platforms every week, stores each answer and analyses it: whether you appear, in what position, with what tone, next to whom and with which sources. You see all of it in your dashboard.
What is a mention? How are direct and indirect mentions different?
A direct mention is when the AI writes your brand name in its answer. An indirect mention is when the AI uses a page from your website as a source, and links to it, without naming you in the text.
We count them separately because they mean different things: a direct mention shows the AI knows your brand, an indirect one shows it trusts your content even if it does not recommend you by name yet.
Which AI platforms does Placton track?
ChatGPT, Claude, Google AI (the AI Overviews shown in Google results, with Gemini as a backup), Perplexity and Grok.
How often is the data updated?
Every week. Each prompt is asked once a week on every platform in your workspace, with each AI searching the web just like it does for a real user. New prompts can be measured right away with “Run now”.
AI answers change from one day to the next, which is why the trend over several weeks matters more than any single answer.
Is there a free trial?
Yes. You get 7 days free, with no card, up to 10 prompts and the audit of your site included.
When it ends you choose a plan to keep going. If you do not, tracking stops and you are not charged anything.
Can I cancel anytime?
Yes, there is no minimum term. Go to Workspace settings, open Subscription and click to manage it: the Stripe portal opens and you can cancel in a moment.
You keep access until the end of the period you have already paid for.
Can I invite my team?
Yes, on paid plans. During the free trial the workspace is just for you.
The subscription and its limits (prompts and members) belong to each workspace. If you look after several brands or clients, you can have one workspace for each, each with its own plan and team.