Frequently asked questions
How Placton works, what we measure, how billing works and how to manage your account.
Product
How does Placton work?
You sign up and add your website. From there we suggest competitors and the questions (prompts) your customers tend to ask. You review the list, remove or add whatever you like, and confirm.
From then on Placton sends those prompts to the AI platforms every week, stores each answer and analyses it: whether you appear, in what position, with what tone, next to whom and with which sources. You see all of it in your dashboard.
Why should I track my visibility in AI?
More and more people ask an AI assistant before they compare options or buy. If the answer recommends three companies and yours is not one of them, nobody tells you: there is no public ranking and no console that shows it.
Measuring it tells you where you stand, shows what the brands ahead of you do well and lets you check whether the changes you make actually work.
What is a prompt?
A prompt is a question we ask the AI platforms on your behalf, such as "best accounting software for freelancers" or "where to buy sourdough in Madrid". Each prompt is asked on every platform, every week.
Your plan sets how many prompts you can track at once. You can change them whenever you like.
What is a mention? How are direct and indirect mentions different?
A direct mention is when the AI writes your brand name in its answer. An indirect mention is when the AI uses a page from your website as a source, and links to it, without naming you in the text.
We count them separately because they mean different things: a direct mention shows the AI knows your brand, an indirect one shows it trusts your content even if it does not recommend you by name yet.
What are cited URLs?
They are the links the AI shows as sources for its answer. Placton stores every cited URL, its domain, how often it appears and whether it belongs to you, a competitor or a third party such as a news site, a directory or a forum.
That tells you which pages carry weight in your market and where it pays to be present.
Which AI platforms does Placton track?
ChatGPT, Claude, Google AI (the AI Overviews shown in Google results, with Gemini as a backup), Perplexity and Grok.
How often is the data updated?
Every week. Each prompt is asked once a week on every platform in your workspace, with each AI searching the web just like it does for a real user. New prompts can be measured right away with “Run now”.
AI answers change from one day to the next, which is why the trend over several weeks matters more than any single answer.
Can Placton help me get more visibility and traffic from AI?
That is the goal. Every week you get personalised insights based on your data: which pages to publish or improve, which outside sources to get listed on and what your competitors are doing better. The 18-point audit also tells you what to fix on your site so AI can read it properly.
Nobody can guarantee a position in AI answers, but with Placton you will know what to do and be able to measure whether it works.
Plans and billing
Is there a free trial?
Yes. You get 7 days free, with no card, up to 10 prompts and the audit of your site included.
When it ends you choose a plan to keep going. If you do not, tracking stops and you are not charged anything.
Can I cancel anytime?
Yes, there is no minimum term. Go to Workspace settings, open Subscription and click to manage it: the Stripe portal opens and you can cancel in a moment.
You keep access until the end of the period you have already paid for.
How do I get my invoices?
Stripe emails you an invoice with every payment. You can also view and download them at any time from the Stripe portal, under Workspace settings, Subscription.
Prices are in US dollars and taxes may apply depending on your country. If you pay yearly, you save 15% compared with paying monthly.
Account and team
Can I invite my team?
Yes, on paid plans. During the free trial the workspace is just for you.
The subscription and its limits (prompts and members) belong to each workspace. If you look after several brands or clients, you can have one workspace for each, each with its own plan and team.
How do I delete my account?
Go to Account and choose Delete account. Your personal data and your access are removed.
Workspaces where you are the only member are deleted with you. If other people belong to a workspace, it stays for them. If you have an active subscription, cancel it first from Workspace settings.
What do you do with my data?
We only use it to provide the service. It is hosted in the European Union, we do not sell it and we do not use it for advertising.
The prompts we send to AI platforms are the ones you set up in your workspace and never include personal data. Payments are handled by Stripe: we never see or store your card number.
Can't find your answer?
Tell us what you need and we will reply by email.