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Real files · Read on November 1, 2026

llms.txt examples

These llms.txt examples are real files, not mockups. Start with one explained line by line, copy the template, then browse 49 files from known sites, grouped by type of website. Each one has a short excerpt, a link to the source, the result of our format check and the date we read it.

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A real llms.txt example, line by line

This is Warby Parker’s file as we read it on November 1, 2026. It is short, it does not come from a software company and it passes every check in our tool. Long lines are cut where you see “…”.

  1. # Warby Parker

    The H1. It is the only line the format requires, and here it is just the brand name.

  2. > Warby Parker offers prescription eyeglasses, sunglasses, contact lenses, eye exams, prescription services, insurance…

    The summary, in a blockquote right below the title. One sentence that names what the company sells and where: online and in stores.

  3. Warby Parker is an eyewear and vision care company. Use the Markdown resources linked…

    Free text is allowed before the first section. This line says what kind of company this is and which links to prefer.

  4. Use live Warby Parker HTML pages, booking flows, store pages, product pages, and insurance…

    A second note sets a limit: for prices, stock, appointments and anything else that changes often, the live pages win. Worth copying if yours change often.

  5. ## Vision care and prescriptions

    An H2 opens a group of links. It is named after what customers come for, not after a folder on the site.

  6. - [Get a prescription](https://www.warbyparker.com/llms/pages/get-a-prescription.md): LLM-readable guide to getting a new prescription, renewing a…

    One link per line: a name, a full URL and, after the colon, a note that says what the page answers. The URL points to a Markdown version of the page, which the format suggests and does not require.

  7. ## Company information

    A second group, for questions about the company rather than its products.

  8. - [Our story](https://www.warbyparker.com/llms/pages/history.md): LLM-readable company background, founding story, mission, and business model.

    The note lists what the page covers, so a reader can decide without opening it.

  9. ## Education and optional content

    The format reserves a section called exactly “Optional” for links a reader can skip. This file uses its own title and still passes: that section is a convention, not a requirement.

  10. - [How our glasses are made](https://www.warbyparker.com/llms/pages/how-our-glasses-are-made.md): LLM-readable guide to frame design, materials, and manufacturing.

    Background reading goes last, after the pages that answer buying questions.

Source: warbyparker.com/llms.txt (opens in a new tab) (1.7 KB, Warby Parker’s own file).

An llms.txt template to copy

The same structure, with blanks. Replace everything in square brackets and the example.com addresses, then delete the sections you do not need.

Section names to start from

Name each section after what people come to you for. These are starting points, not rules.

A store
Products, Shipping and returns, Size guides, Store locations
A software company
Features, Pricing, Security, Integrations, Customers
A local or service business
Services, Prices, Areas we serve, Reviews, Contact
A documentation site
Get started, Guides, API reference, Changelog

Save it as llms.txt, upload it to the root of your site and test it in the box below. If you would rather start from your own pages, the llms.txt generator drafts one from your sitemap. For the reasoning behind each part, read our best practices.

llms.txt template

# [Your brand name]

> [One or two sentences: what you sell, to whom and where.]

[Optional free text: which pages to prefer, and which details change often, such as prices or stock.]

## [Products or services]

- [Page name](https://example.com/page): [What this page answers]
- [Page name](https://example.com/page): [What this page answers]

## [Buying help]

- [Pricing](https://example.com/pricing): [Plans, prices and current offers]
- [Shipping and returns](https://example.com/shipping): [Delivery times, costs and the return policy]

## [Company]

- [About us](https://example.com/about): [Who you are and where you operate]
- [Contact](https://example.com/contact): [How to reach sales and support]

## Optional

- [Blog](https://example.com/blog): [Articles a reader can skip when space is short]

Test your own file the same way

Enter your domain and we run the checks used in the gallery above. It is free and needs no account.

Free and without sign-up. We read /llms.txt and /llms-full.txt, nothing else.

What these real files have in common

Counted across the 49 files, reading up to 512 KB of each. We chose these sites by hand and all of them have a file, so this describes how the file gets written, not how many sites use one. For that, SE Ranking found one on 10.13% of nearly 300,000 domains (opens in a new tab).

  • 38 of 49

    open with a summary in a blockquote, right below the title.

  • 39 of 45

    files with link lists add a note to at least half of their links.

  • 51 links

    in the median file, which weighs 11 KB. It reads as an index, not as a copy of the site.

  • 3 of 49

    go over 100 KB, the size at which our check starts to warn.

  • 13 of 49

    have a section called exactly “Optional”.

  • 14 of 49

    also answer at /llms-full.txt with a text file.

Where they fall short of the format

  • Summary in a blockquote (11 files)

    Some write the summary as plain text or put another note first. The format asks for the “>” line right below the title.

  • Notes on links (6 files)

    Long lists of bare links are common in documentation. A short note tells a reader which page answers what.

  • Link lists (4 files)

    Some files are written as prose or as rules for assistants, with few links in the “- [name](url)” format, or none.

  • Concise size (3 files)

    A few files list a whole documentation site. Beyond 100 KB the file stops being a short index.

  • Full URLs (3 files)

    Relative links such as /guide/intro.md only work if the reader knows which site the file came from.

A valid file does not tell you what the answers say

Passing every check only means that the file is well written. It says nothing about whether an AI platform names your brand, cites your pages or prefers a competitor when someone asks.

That is what Placton measures. It puts the prompts you choose to ChatGPT, Google AI Overviews, Claude, Perplexity and Grok, then shows what they say about your brand and your competitors, and how that changes over time. Enter your website to start.

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How often each AI platform names or cites a brand (example data).

What the trial includes

The gallery shows how others write the file. The trial shows what five AI platforms answer about you.

  • 7 days free, no card. Sign up with your email or Google. When the trial ends, tracking stops and nothing is charged.

  • Up to 10 prompts. We suggest prompts and competitors from your website, and you edit the list before the first run.

  • All five AI platforms on day one. ChatGPT, Google AI Overviews, Claude, Perplexity and Grok answer your prompts as soon as your email is confirmed.

  • ChatGPT and Google AI again every day while you keep visiting your dashboard. Claude, Perplexity and Grok are asked once, at sign-up.

  • One “Run now” and the 18-point site audit. The llms.txt format is one of its checks, and our GEO audit tool runs it for free on any site.

  • On paid plans only: team invites and the weekly email summary with alerts.

* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.

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  • ChatGPT, Google AI Overviews, Claude, Perplexity, Grok
  • ChatGPT and Google AI every day*, the other three every week
  • Competitor ranking (up to 25 rivals) and every cited URL
  • Weekly insights, plus an email summary with alerts
  • 18-point AI-readiness site audit
  • Up to 2 team members

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llms.txt examples FAQ

About Placton itself? Read the full FAQs or see every plan and price.

Does llms.txt work?

Not as a way to earn citations, going by the data we have seen. SE Ranking analyzed nearly 300,000 domains and found no correlation between having the file and how often language models cite a domain. Removing the variable from its XGBoost model improved the model’s accuracy, and only 10.13% of those domains had a file. The authors call their findings context-dependent, so read it as one dataset.

It can still be a tidy index for a model or a coding assistant that reads it, and it costs little to publish. To learn what AI platforms say about you, ask them and keep measuring: the file will not tell you.

Read SE Ranking’s study (opens in a new tab)

What does a good llms.txt example include?

A title, a one or two sentence summary in a blockquote, and sections of links with a short note on each. 31 of the 49 files on this page have all of it and pass every check. They run from a handful of links to several hundred, so a good file does not have to be a long one.

Where do these examples come from?

We made a list of known websites and read each /llms.txt on November 1, 2026, with the same code as our public tool. A site with no file does not appear here. We pick the list by hand, so it says nothing about how many websites publish the file.

Why do well-known sites get warnings?

Our checks follow the proposal at llmstxt.org, which is not an official standard, and companies are free to write the file their own way. A warning says the file differs from the proposal. It does not say that the file is useless, or that the site did it by mistake.

How long should an llms.txt file be?

The proposal sets no limit. The median file here has 51 links and weighs 11 KB, and 3 of the 49 go over 100 KB. For a store or a small company, a few dozen links are usually enough to cover what customers ask.

Can I copy one of these files?

Copy the structure, not the words. Each file belongs to its company and describes that company’s pages, and we only quote a short excerpt with a link to the source. The template above gives you the same structure with blanks to fill in.

Is llms.txt only for developer documentation?

No. Many of the files on this page do cover documentation, but the gallery also has retailers, an insurer, travel sites and online learning platforms. The groups are listed at the top of the gallery, starting with stores.

How often is this page updated?

We read the files again by hand, with no fixed schedule, and every entry shows the day it was read. A site can change or remove its file at any time, so the link to the source is what counts.

You know how to write the file. Now see what the answers say.

Enter your website and Placton suggests prompts your customers might use and competitors to compare with. You edit both, and the first answers arrive the same day.

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