AI visibility tool
An AI visibility tool asks AI assistants the questions your customers ask and records whether your brand appears, where, with what tone and which sources they cite. Placton does it on ChatGPT, Google AI Overviews, Claude, Perplexity and Grok, and shows your first answers from all five on day one.
7 days free. No card required.
Placton tracks
ChatGPT
Claude
Google AI
Perplexity
Grok
What an AI visibility tracker should show you
A single score does not tell you what to fix. These are the five things to look for, and how they look in Placton.
01
Whether you are mentioned, and how
A direct mention names your brand in the answer; an indirect one cites a page of your site without naming you. Placton counts both on each AI platform and turns them into a visibility score.
02
Your position in the answer
AI answers are short lists, and being named first is not the same as being named fifth. Placton records your average position every time you are named.
03
The tone of each mention
Every mention is marked positive, neutral or negative. On paid plans, new negative answers are flagged in the weekly email so a bad one does not go unnoticed.
04
The sources behind the answer
Every URL the AI cites, with how often it appears and whether it is yours, a competitor’s or a third party’s, plus the web searches the AI ran before it answered.
05
Where you stand against rivals
A visibility ranking against up to 25 competitors, with their average position next to yours, so a drop on your side reads in context.
The formulas behind each number, and how to read them, are in our guide to AI visibility metrics.
How Placton measures AI brand visibility
Two rhythms, five AI platforms and a few rules that keep the numbers honest.
Prompts go in as your customers type them. Placton never adds your brand name or instructions to a prompt, because both would bias the answer.
The answers people actually see. ChatGPT is read on chatgpt.com, logged out and with web search on, and Google AI is the AI Overview shown in real Google results. On paid plans, both are checked every day.*
Live web search on the other three. Claude, Perplexity and Grok are asked every week through their APIs, with live web search turned on.
Missing counts as zero. An answer without your brand counts as zero, every AI platform weighs the same in your score, and a platform joins the average only after 3 answers.
One market per workspace. Each workspace measures one country and one language, chosen from 40 countries and 7 languages.
Answers per month on each plan
Every prompt is asked on all five AI platforms: about 30 times a month on ChatGPT and Google AI, and about 4 times on Claude, Perplexity and Grok. So your plan sets how much evidence you collect, and more answers make a trend reliable sooner. Our guide explains how many answers a real change needs.
Scroll sideways to see every column.
| Plan | Prompts | Daily AIs | Weekly AIs | A month |
|---|---|---|---|---|
| Starter$59 a month | 20 | 1,200 | 240 | ≈ 1,440 |
| Growth$129 a month | 75 | 4,500 | 900 | ≈ 5,400 |
| Scale$299 a month | 250 | 15,000 | 3,000 | ≈ 18,000 |
Answers a month, rounded. Every answer is stored in full, so you can read exactly what the AI wrote.
* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
See what AI can read on your website
We run 18 checks on what helps AI assistants find, read and cite your site, and tell you what to fix first.
Ready as soon as you sign up, included in the free trial.
No account? Free GEO audit tool: the same 18 checks, without signing up.
Best AI visibility tools compared
How the best-known AI search visibility tools differ on the engines in their entry plan, how often they refresh and what they report. Placton is our product; the others follow in alphabetical order, each with its source and the date we checked it. For prices, see our comparison of GEO tools under $100 a month.
Scroll sideways to see every column.
| Tool | AI engines (entry plan) | Refresh | What it reports | Free trial |
|---|---|---|---|---|
| PlactonOur productPlacton pricing | ChatGPT (on chatgpt.com), Google AI Overviews, Claude, Perplexity, Grok | ChatGPT and Google AI daily*, the other three weekly | Direct and indirect mentions, position, tone, cited URLs, competitors, weekly insights | 7 days, no card, 10 prompts |
| Ahrefs Brand RadarOfficial page(opens Ahrefs Brand Radar in a new tab)Checked October 19, 2026 | ChatGPT, AI Overviews, AI Mode, Gemini, Copilot, Perplexity; Claude costs 8 checks | Daily | Mentions, citations, share of voice, estimated impressions, competitors | Not mentioned |
| LLMrefsOfficial page(opens LLMrefs in a new tab)Checked October 19, 2026 | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Copilot, Meta AI; Grok named only in its FAQ | Weekly | Share of voice, position, citations, competitors | 7 days; free account, no card |
| Otterly.AIOfficial page(opens Otterly.AI in a new tab)Checked October 19, 2026 | ChatGPT, AI Overviews, Perplexity, Copilot; Claude extra | Daily | Visibility, sentiment, citations | 7 days, no card |
| Peec AIOfficial page(opens Peec AI in a new tab)Checked October 19, 2026 | Any 3 of ChatGPT, AI Mode, AI Overviews, Gemini, Copilot, Naver; Perplexity as a paid extra; Claude and Grok on Enterprise | Daily | Visibility, position, sentiment, sources, competitors; Google Analytics | Yes (length not stated) |
| ProfoundOfficial page(opens Profound in a new tab)Checked October 19, 2026 | Trial: ChatGPT, Gemini, AI Overviews; 9 on Enterprise | Daily | Share of voice, citations, sentiment, ranking, competitors; AI traffic | Free 7-day trial, then custom pricing |
| SE Visible (SE Ranking)Official page(opens SE Visible (SE Ranking) in a new tab)Checked October 19, 2026 | ChatGPT, Gemini, AI Mode, Perplexity, AI Overviews; Claude coming soon, no Grok | Daily | Mentions, position, sentiment, share of voice, citations | 10 days |
| Semrush AI VisibilityOfficial page(opens Semrush AI Visibility in a new tab)Checked October 19, 2026 | ChatGPT, Google AI Mode, Gemini | Daily | Visibility, mentions, position, sources, competitors | No free trial |
* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API. Each vendor’s row comes from its own website; if something has changed, tell us and we will fix it.
What the trial includes
Everything you need to judge Placton on your own brand before you pay anything.
7 days free, no card. Sign up with your email or Google. When the trial ends, tracking stops and nothing is charged.
Up to 10 prompts. We suggest prompts and competitors from your website, and you edit the list before the first run.
All five AI platforms on day one. ChatGPT, Google AI Overviews, Claude, Perplexity and Grok answer your prompts as soon as your email is confirmed.
ChatGPT and Google AI again every day while you keep visiting your dashboard. Claude, Perplexity and Grok are asked once, at sign-up.
One “Run now” and the 18-point site audit. After the trial, our free GEO audit tool still audits any site, without an account.
On paid plans only: team invites and the weekly email summary with alerts.
* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
Placton Starter
Track 20 prompts on 5 AI platforms
$59/ month (USD)
Or $602 billed yearly · save $106
Start your 7-day free trial7 days free. No card required.
- Up to 20 prompts, about 1,440 answers a month
- ChatGPT, Google AI Overviews, Claude, Perplexity, Grok
- ChatGPT and Google AI every day*, the other three every week
- Competitor ranking (up to 25 rivals) and every cited URL
- Weekly insights, plus an email summary with alerts
- 18-point AI-readiness site audit
- Up to 2 team members
Need more prompts? Growth is $129 a month for 75 and Scale $299 for 250. Compare all plans
When another tool fits better
Placton is not the right answer for everyone. Pick something else if one of these matters most. Other tools’ details are from their own websites, checked on October 19, 2026 and October 24, 2026.
You need Gemini, Google AI Mode or Copilot
Placton does not track them. Peec AI (opens in a new tab) lets you pick three of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver on every plan, and Profound (opens in a new tab) tracks Gemini in its free trial and AI Mode and Copilot on Enterprise.
You want every AI checked daily
Placton checks Claude, Perplexity and Grok weekly. Trakkr Growth (opens in a new tab) checks 50 prompts daily on eight models, Claude and Grok included.
You need hundreds of prompts
Placton’s card plans stop at 250 prompts. LLMrefs (opens in a new tab) tracks 500 prompts weekly on ten engines; SE Visible (opens in a new tab), 200 daily prompts on five.
You need exports or an API
Placton has no data exports, API or integrations. Peec AI (opens in a new tab) includes CSV exports on every plan and an API from Pro; Profound’s Enterprise plan has an API and CSV and JSON exports.
You track several countries in one project
Each Placton workspace measures one country and one language, so several markets mean several workspaces. Peec AI’s plan table lists 3 countries on its Pro and Advanced plans.
You want to measure traffic from AI
Placton measures what the answers say, not the visits they send. GA4 reports sessions from AI assistants for free; see what the free reports cover.
Questions about AI visibility tools
About Placton itself? Read the full FAQs or see every plan and price.
What does an AI visibility tool do?
It sends the questions your customers ask to AI assistants on a schedule, stores every answer and measures whether your brand appears, in what position, with what tone and next to which competitors and sources. Answers change from one run to the next, so a good tool reports trends, not a single result.
Is an AI visibility platform different from an AI search visibility tool?
Mostly in the name. Both send prompts to AI assistants and measure the answers; vendors that say “platform” tend to bundle more around it, such as content drafting or agency workspaces. For the data itself, compare which AI engines each plan includes, how often each one is read and whether you see every answer in full with its sources.
Which AI platforms does Placton track?
ChatGPT, Google AI Overviews, Claude, Perplexity and Grok, all included on every plan. Placton does not track Google AI Mode, the Gemini app, Microsoft Copilot or Meta AI.
How often are the answers checked?
On paid plans, ChatGPT and Google AI Overviews every day and Claude, Perplexity and Grok every week. ChatGPT is read on chatgpt.com except in Venezuela and Puerto Rico, where Placton asks it weekly through its API. Alerts arrive in the weekly email, not in real time.
Is there a free plan?
No, there is a 7-day free trial without a card, with up to 10 prompts and all five AI platforms on day one. The 18-point site audit is included. Paid plans start at $59 a month.
Which platform excels in AI visibility metrics?
None leads on every metric, so start from the one you will act on. Placton reports visibility on each AI platform, direct and indirect mentions, average position, tone, every cited source and a ranking against your rivals, worked out so each AI weighs the same in your score. If you need Gemini, AI Mode or data exports, other tools cover them; they are listed on this page.
What are the best AI visibility analytics for search optimization?
The ones that point to a fix. Your visibility next to your rivals’ shows where you stand; the pages each AI cites show where to get listed; prompts where a rival is named and you are not show what to cover on your site. Add the free reports for the rest: GA4 for visits from AI assistants and Search Console for AI Overview impressions.
Should my brand name be in the prompts?
No. Real buyers ask about a category or a problem, not about you. Placton sends each prompt exactly as written and checks whether the AI brings up your brand on its own.
Which countries and languages can I track?
40 countries and 7 languages: English, Spanish, French, German, Italian, Portuguese and Catalan. Each workspace measures one country and one language; for several markets, use one workspace per market or the Agency plan.
Can I export the data or connect it to other tools?
No. Placton has no CSV or PDF exports, API or integrations. Every answer, cited source and competitor ranking is in the dashboard, and the weekly email sums up what changed.
Does Placton show how much traffic AI sends me?
No. Placton measures what AI answers say about you, not the visits they bring. GA4 reports sessions from AI assistants and Search Console shows AI Overview impressions, both for free.
Are there AI visibility tools for agencies?
Yes. Placton’s Agency plan gives each client brand its own workspace, competitors and team under one subscription and one invoice, from $77 a month for 3 clients sharing 20 prompts. There is no white label and no combined view of all clients.
Can an AI visibility tool make AI recommend my brand?
No tool can guarantee it: the AI decides what to write. Placton shows where you stand, which sources the AI trusts and what your rivals do better, with weekly ideas and a site audit, so you can act and see whether it worked.
See where your brand stands in AI answers
Add your website, review the prompts and competitors we suggest, and read your first answers from all five AI platforms on day one.
7 days free. No card required.