Answer engine optimization
AEO tracker
An AEO tracker checks, week after week, whether answer engines mention your brand when buyers ask about your market, in what position and next to which rivals. Placton tracks ChatGPT, Google AI Overviews, Claude, Perplexity and Grok, and runs an 18-point AEO audit of your site. Try both free for 7 days, with no card.
7 days free. No card required.
Placton tracks
ChatGPT
Claude
Google AI
Perplexity
Grok
How an AEO tracker follows your brand week by week
Answer engines rewrite their answers all the time, so a single check proves little. Tracking means asking the same questions on a fixed rhythm and comparing each week with the one before.
Day onePlacton reads your website and suggests prompts and competitors, and you edit both before the first run. All five AI platforms answer as soon as you confirm your email.
Every day*ChatGPT, read on chatgpt.com, and Google AI Overviews, taken from real Google results, answer every prompt again.
Once a weekClaude, Perplexity and Grok answer the same prompts through their APIs, with live web search turned on.
When the week closesOn paid plans, the weekly email compares your visibility, position, tone and competitor ranking over the last 7 days with the 7 before, and opens with an alert if something moved for real. The dashboard compares 7, 30 or 90 days at any time.
What makes one week comparable with the next
A missing answer counts as zero
If an AI leaves you out, that answer scores zero instead of being skipped, so a quiet week shows up as a drop and not as missing data.
Every AI weighs the same
Your visibility is the average of the AI platforms, each weighing the same, so ChatGPT, asked every day, does not drown out Claude, asked once a week.
Same platforms in both weeks
The weekly change only uses platforms with enough answers in both weeks, read the same way, so one thin week cannot fake a swing.
* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API. The metrics themselves are explained in our guide to AI visibility metrics.
AEO tracker alerts: what the weekly email flags
Placton does not ping you every time an answer moves. Once a week, after Claude, Perplexity and Grok have answered, it emails a summary, and it opens with an alert only when a change clears a fixed bar.
Inbox
PlactonThis week
Asana in AI answers this week: 41% visibility (+3)
Average position 2.1. Notion still leads at 46%.
Placton(alert)1 week ago
Alert: Notion overtook Asana in AI answers
Notion went from 35% to 45%, Asana from 36% to 38%.
Placton(alert)2 weeks ago
Alert: Asana’s visibility dropped 11 points
From 47% to 36%, compared across 4 of 5 AI platforms.
Placton3 weeks ago
Asana in AI answers this week: 47% visibility (no change)
asana.com was cited in 12 answers. Insight of the week: some sources recommend your competitors and not you.
Three alerts, three fixed thresholds
Your visibility drops. It fell 10 points or more against the previous week, compared on at least 3 AI platforms.
A rival overtakes you. A competitor that was level with you or behind last week is now at least 5 points ahead, on at least 3 AI platforms and in at least 2 answers.
A new criticism appears. An answer speaks badly of your brand where it did not the week before. On ChatGPT and Google AI, it has to repeat on 2 days or be the latest answer.
In every weekly email
Your visibility, average position and answers analyzed against the previous week, your top 3 competitors and how they moved, how many answers cite your website, the tone of the answers with a quote when one is critical, and the insight of the week.
Owners and admins get it by default and anyone can switch it off for themselves. Each workspace chooses the summary with alerts, alerts only or nothing. It is part of every paid plan and is not sent during the free trial.
AEO audit: the 18 points Placton checks on your site
The AEO audit reads your homepage, robots.txt, sitemap and llms.txt the way an AI crawler does, and tells you what to fix first. These are the four groups it checks and how the score adds up.
How the score out of 100 is built
Each point gets one of three results. The score is the share of the 18 points you earn, so a site with every point at “needs work” scores 50.
- Pass = 1 point
- !Needs work = half a point
- Fail = 0 points
It takes a few seconds and works on any address, so you can audit a competitor’s site next to your own. Your recent audits stay in the dashboard to compare after each change.
AI access
5 pointsCan AI crawlers reach and read your pages?
robots.txt file · AI crawlers allowed · XML sitemap · llms.txt file · Content visible without JavaScript
Technical
5 pointsIs the page secure, fast and indexable?
Secure connection (HTTPS) · Fast response · Indexable page · Canonical URL · Declared language
Content
5 pointsDoes the page say clearly what you do?
Descriptive title · Meta description · One main heading (H1) · Frequently asked questions · Images with alt text
Structured data
3 pointsCan AI tell who you are without guessing?
Structured data (JSON-LD) · Organization profile · Open Graph tags
The audit checks one page and three files, not every URL, and it does not read AI answers: that is the tracker’s job. What it takes to pass each point is on the free GEO audit tool page, where you can also run it without an account.
See what AI can read on your website
We run 18 checks on what helps AI assistants find, read and cite your site, and tell you what to fix first.
Ready as soon as you sign up, included in the free trial.
No account? Free GEO audit tool: the same 18 checks, without signing up.
AEO audit vs AEO tracker: readiness vs results
They answer different questions, and most brands need both: the audit checks whether AI can use your site, the tracker shows whether AI actually recommends you.
| Compared | AEO audit | AEO tracker |
|---|---|---|
| The question | AEO audit:Can AI assistants reach, read and understand my site? | AEO tracker:Do AI assistants name me when my customers ask, and above whom? |
| What it looks at | AEO audit:Your homepage, robots.txt, sitemap and llms.txt | AEO tracker:The full answers of five AI platforms to your prompts, and every URL they cite |
| How often | AEO audit:Whenever you run it; it takes a few seconds | AEO tracker:ChatGPT and Google AI every day*, Claude, Perplexity and Grok every week |
| What you get | AEO audit:A score out of 100 and the fix for every point that is not a pass | AEO tracker:Visibility, position, tone, cited sources and a competitor ranking over time |
| Who moves the number | AEO audit:You: every fix is on your own site | AEO tracker:The AI and the sources it trusts; your site and what other sites say about you shape it |
| When you are done | AEO audit:When every point passes; run it again after each site change | AEO tracker:Never: answers keep changing, so you keep comparing week with week |
* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
A sensible order is audit first, then track. Fix anything that keeps AI crawlers out or hides your text behind JavaScript, because the answers cannot improve while those blockers stay. Then give the tracker a few weeks before you judge a change: one week of answers is too few to tell a trend from noise, as our guide on how often to measure explains.
Choosing between tools rather than learning the method? Our guide to AEO tools sorts them by the job they do.
What the trial includes
Track your brand on five answer engines and audit your site for a week before you pay anything.
7 days free, no card. Sign up with your email or Google. When the trial ends, tracking stops and nothing is charged.
Up to 10 prompts. We suggest prompts and competitors from your website, and you edit the list before the first run.
All five AI platforms on day one. ChatGPT, Google AI Overviews, Claude, Perplexity and Grok answer your prompts as soon as your email is confirmed.
ChatGPT and Google AI again every day while you keep visiting your dashboard. Claude, Perplexity and Grok are asked once, at sign-up.
One “Run now” and the 18-point site audit. After the trial, our free GEO audit tool still audits any site, without an account.
On paid plans only: team invites and the weekly email summary with alerts.
* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
Placton Starter
Track 20 prompts on 5 AI platforms
$59/ month (USD)
Or $602 billed yearly · save $106
Start your 7-day free trial7 days free. No card required.
- Up to 20 prompts, about 1,440 answers a month
- ChatGPT, Google AI Overviews, Claude, Perplexity, Grok
- ChatGPT and Google AI every day*, the other three every week
- Competitor ranking (up to 25 rivals) and every cited URL
- Weekly insights, plus an email summary with alerts
- 18-point AI-readiness site audit
- Up to 2 team members
Need more prompts? Growth is $129 a month for 75 and Scale $299 for 250. Compare all plans
When another tool fits better
Placton is not the right answer for everyone. Pick something else if one of these is a must. Other tools’ details come from their own websites, checked October 19, 2026 and October 24, 2026.
You need Gemini, AI Mode or Copilot
Placton does not track them. HubSpot AEO (opens in a new tab) covers ChatGPT, Gemini and Perplexity (daily, $50/mo, 25 prompts), and Peec AI (opens in a new tab) lets you pick 3 of ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI on its Starter, Pro and Advanced plans.
You want every AI checked more often
Placton asks Claude, Perplexity and Grok once a week, and its alerts come in the weekly email, never in real time. Rankscale (opens in a new tab) sets the refresh anywhere from hourly to monthly, Claude and Grok included (Pro $99/mo, up to 4,800 answers).
You track DeepSeek or Meta AI
Placton covers five AI platforms and no more. Trakkr Growth (opens in a new tab) checks 50 prompts daily on ChatGPT, Claude, Gemini, Perplexity, AI Overviews, Grok, DeepSeek and Meta AI, for $100 a month (trial: 14 days, card required).
You need exports, an API or Looker Studio
Placton has none of them. Peec AI (opens in a new tab) lists CSV exports from its Starter plan, an API from Pro and a Looker Studio integration on Advanced.
You want every page of your site crawled
Placton’s AEO audit reads your homepage, robots.txt, sitemap and llms.txt, not every URL. For a page-by-page technical review, use an SEO crawler alongside it.
You want the tool to write your content
Placton gives you weekly ideas, each with the figure behind it, and the audit tells you what to fix. It does not write or publish pages for you.
AEO tracker and AEO audit questions
About Placton itself? Read the full FAQs or see every plan and price.
What is an AEO tracker?
An AEO (answer engine optimization) tracker sends the questions your buyers ask to AI answer engines on a fixed schedule and records whether your brand is named or cited, in what position, with what tone and next to which competitors. Answers change from one run to the next, so it reports how those numbers move week by week, not a single result.
What is the difference between an AEO audit and an AEO tracker?
An AEO audit looks at your website: whether AI crawlers can reach it, read it and understand who you are. An AEO tracker looks at the answers: whether AI assistants actually mention you. Placton does both, with an 18-point audit for the site and tracking on five AI platforms for the answers.
Which answer engines does Placton track?
ChatGPT, Google AI Overviews, Claude, Perplexity and Grok, all included on every plan. Google AI means the AI Overviews shown in Google results. Placton does not track Google AI Mode, the Gemini app, Microsoft Copilot, Meta AI or DeepSeek.
How often does Placton check the answers?
On paid plans, ChatGPT and Google AI Overviews every day and Claude, Perplexity and Grok every week. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API. In the free trial, all five answer on day one, then ChatGPT and Google AI keep answering daily while you keep visiting your dashboard.
What does the AEO audit check? Does it crawl my whole site?
It runs 18 checks on your homepage and three files (robots.txt, your sitemap and llms.txt): whether those files exist, whether AI crawlers are blocked, how much text is served without JavaScript, the title, description and H1, FAQ markup, JSON-LD and organization data, Open Graph tags, image alt text, HTTPS, speed, indexing, the canonical URL and the declared language.
It does not crawl every page of your site. For a page-by-page technical review, use an SEO crawler alongside it.
Is there a free AEO tracker or AEO audit?
Yes. The same 18-point audit runs free on our GEO audit tool page, with no account and no card, on your site or any other. Tracking is free for 7 days, also without a card, with up to 10 prompts and all five AI platforms on day one. After the trial there is no free tracking plan: paid plans start at $59 a month.
Will I get an alert when my AI visibility changes?
On paid plans, yes, inside the weekly email: when your visibility drops 10 points or more, when a competitor overtakes you, or when an AI answer criticizes your brand where it did not the week before. Alerts are not sent in real time, by SMS or to Slack, and the weekly email does not arrive during the free trial.
Why are my results different from what I see when I ask ChatGPT myself?
AI answers change from one run to the next, and a logged-in ChatGPT account may be shaped by your history and settings. Placton reads chatgpt.com logged out, from the country and in the language of your workspace, and stores every answer in full, so you can see exactly what was said and compare like with like over time.
Is AEO the same as GEO?
In practice they are two names for the same goal: getting AI assistants to mention and cite your brand. AEO, answer engine optimization, grew out of featured snippets and voice answers; GEO, generative engine optimization, is the newer name for AI-written answers. A tracker measures both the same way, by reading the answers.
Can an AEO tracker get my brand into AI answers?
Not on its own: it measures, and no tool can make an AI recommend you. Placton shows where you stand, which sources the AI relies on and what your rivals do better, with weekly ideas and the audit’s fixes, so you can act and check in the following weeks whether it worked.
See where answer engines put your brand
Enter your website and Placton suggests the prompts and rivals to follow. Answers from all five AI platforms arrive on day one, and the 18-point audit shows what to fix on your site first.
7 days free. No card required.