AI search optimization tool with data you can trust
An AI search optimization tool shows how AI assistants answer your customers’ questions, which brands and pages they pick, and what to fix so they pick you. Placton reads the answers people actually see on ChatGPT and Google AI Overviews, adds Claude, Perplexity and Grok, and turns the numbers into weekly ideas in plain English.
7 days free. No card required.
Placton tracks
ChatGPT
Claude
Google AI
Perplexity
Grok
What AI search optimization tools do: measure, explain, act
Every AI search optimization tool has the same three jobs. What matters is how well it does the first one, because the other two are built on it.
- 1
Measure
Placton sends the questions your customers ask to five AI platforms on a fixed schedule and keeps every answer: who is named, in what order, which pages are cited and what the AI searched for before it answered.
- 2
Explain
A number alone does not tell you what to fix. Placton shows the rivals named in your place, the sources each AI leans on and a few ideas each week, each with the figure that triggered it.
- 3
Act
The changes are yours to make: Placton does not write or publish anything. It hands you the ideas and an 18-point site audit, then shows whether the next weeks of answers move.
Why most AI search optimization data is wrong
Most errors in AI search numbers come from how the answers are collected and counted, not from the chart. Here are seven shortcuts that skew the data, how to spot each one in any tool and what Placton does instead. Use them to judge any tool’s data accuracy, ours included.
Your visibility is the share of answers that name or cite you, worked out on each AI and then averaged. The best accurate data platform for AI search optimization is not the one with the most decimals; it is the one where every figure leads back to answers you can read.
01Reading the API instead of the app
- The problem
- An API reply comes from the bare model, with whatever version, instructions and search settings the tool picked. It can name other brands, in another order, than the ChatGPT your buyers use.
- Check any tool
- Ask where the ChatGPT answers come from, and whether you can read one in full.
- What Placton does
- ChatGPT is read on chatgpt.com, logged out and with web search on, and Google AI is the AI Overview shown in real Google results.*
02Writing your brand into the prompt
- The problem
- “Is Asana good for small teams?” gets an answer about Asana every time. Branded prompts flatter the score and say nothing about buyers who have never heard of you.
- Check any tool
- Read the prompt list. Brand names belong in a separate check, not in your visibility.
- What Placton does
- Placton never adds your brand or any instructions to a prompt, and the prompts it suggests are questions about your category.
03Skipping the answers that leave you out
- The problem
- If a tool scores only the answers where you appear, you look present everywhere. The answers you miss are the ones that matter most.
- Check any tool
- Your score should fall when an AI stops naming you. If it never moves down, misses are not being counted.
- What Placton does
- An answer without your brand counts as zero.
04Letting the busiest AI drown out the rest
- The problem
- ChatGPT and Google AI are checked about 30 times a month per prompt and the other three about 4 times. Pool every answer together and two platforms decide your score.
- Check any tool
- Ask how a daily AI and a weekly AI are weighed in the overall number.
- What Placton does
- Visibility is worked out on each AI first and then averaged, so each of the five weighs the same.
05Scoring on a handful of answers
- The problem
- With a single answer, a platform swings between 0% and 100% from one day to the next. That is noise, not a trend.
- Check any tool
- Look for a minimum number of answers before a platform counts, and for the answer count next to each period.
- What Placton does
- An AI joins your average only after 3 answers, and the dashboard shows how many answers each period is based on.
06Counting a missing AI Overview as a miss
- The problem
- Google does not show an AI Overview for every search. Scoring those searches as “not mentioned” pulls you down for something nobody could win.
- Check any tool
- Ask what happens to a search when Google shows no AI Overview that day.
- What Placton does
- That answer is marked “No AI answer” and left out of the average.
07Hiding the answer behind the number
- The problem
- A score you cannot open is a score you have to take on trust, and you cannot tell a real drop from a collection error.
- Check any tool
- Ask to read the full text of the answers behind a figure.
- What Placton does
- Every answer is stored in full, with the brands it names in order, the pages it cites and the web searches the AI ran first.
* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
See what AI can read on your website
We run 18 checks on what helps AI assistants find, read and cite your site, and tell you what to fix first.
Ready as soon as you sign up, included in the free trial.
No account? Free GEO audit tool: the same 18 checks, without signing up.
AI search optimization for beginners: set up in three steps
No setup call and no prompts to write from scratch. Placton reads your website, drafts the rest and lets you keep what fits.
- 1
Add your website
Sign up with your email or Google and type your domain. Placton uses it to work out who you compete with and what your customers ask.
- 2
Keep the competitors that fit
Placton suggests the brands you compete with. Remove the ones that do not fit, add your own and change them whenever you like.
- 3
Review your first prompts
You get questions written for your market, the way customers ask AI. Edit, delete or add your own, up to 10 in the trial.
Then confirm your email and watch the answers arrive from all five AI platforms. ChatGPT is usually the last to reply, and Placton waits up to 3 minutes for it before it opens your dashboard.
Which AI search optimization tool is most intuitive? Four things to check on day one
Can you start without a sales call?
With Placton you sign up with your email or Google and start on your own.
Does it draft the prompts and competitors?
Placton suggests both from your website, and you keep only what fits.
Does it say what to do, not only what changed?
Each weekly idea comes with an action and the figure that triggered it.
Is each number explained where you read it?
The main figures in the dashboard carry a short note on how they are calculated.
Once you are set up, the next question is how your rivals compare; our AI competitor analysis page shows how to read that ranking.
What the trial includes
Everything you need to test the data on your own brand before you pay anything.
7 days free, no card. Sign up with your email or Google. When the trial ends, tracking stops and nothing is charged.
Up to 10 prompts. We suggest prompts and competitors from your website, and you edit the list before the first run.
All five AI platforms on day one. ChatGPT, Google AI Overviews, Claude, Perplexity and Grok answer your prompts as soon as your email is confirmed.
ChatGPT and Google AI again every day while you keep visiting your dashboard. Claude, Perplexity and Grok are asked once, at sign-up.
One “Run now” and the 18-point site audit. After the trial, our free GEO audit tool still audits any site, without an account.
On paid plans only: team invites and the weekly email summary with alerts.
* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
Placton Starter
Track 20 prompts on 5 AI platforms
$59/ month (USD)
Or $602 billed yearly · save $106
Start your 7-day free trial7 days free. No card required.
- Up to 20 prompts, about 1,440 answers a month
- ChatGPT, Google AI Overviews, Claude, Perplexity, Grok
- ChatGPT and Google AI every day*, the other three every week
- Competitor ranking (up to 25 rivals) and every cited URL
- Weekly insights, plus an email summary with alerts
- 18-point AI-readiness site audit
- Up to 2 team members
Need more prompts? Growth is $129 a month for 75 and Scale $299 for 250. Compare all plans
When another tool fits better
Placton is not the right answer for everyone. Pick something else if one of these is a must. Rival details come from each vendor’s website, checked on October 19, 2026 and October 24, 2026.
You need Gemini, AI Mode or Copilot
Placton covers five AI platforms and none of these three. SE Visible (opens in a new tab) lists Gemini and AI Mode among its daily engines, and Ahrefs Brand Radar (opens in a new tab) adds Copilot as well.
You want the tool to make the changes
Placton measures and suggests; it does not write, publish or edit pages. If you want drafts written for you, you need a content tool next to it.
You want every AI checked daily or more
Claude, Perplexity and Grok are weekly in Placton. Rankscale (opens in a new tab) lets you set the refresh from hourly to monthly, Claude and Grok included.
Your data has to flow into other tools
Placton has no exports, API or integrations. Profound (opens in a new tab)’s Enterprise plan lists an API and CSV and JSON exports.
You need visits and sign-ups from AI
Placton reads answers, not traffic. Scrunch (opens in a new tab) lists AI bot traffic among its metrics, and GA4 shows sessions from AI assistants for free.
You track several markets in one project
Each Placton workspace measures one country and one language, so three markets mean three workspaces, each with its own plan, or the Agency plan.
Questions about AI search optimization tools
About Placton itself? Read the full FAQs or see every plan and price.
What is an AI search optimization tool?
Software that checks how AI assistants answer the questions your customers ask, records which brands and pages they recommend and points to what would make them recommend you. Most tools measure and suggest; the changes to your site, and to your presence on other sites, are still yours to make.
Which AI search optimization tool is most reliable for data accuracy?
The one whose numbers you can check. Look for answers read where people see them (chatgpt.com and real Google results rather than an API), prompts sent without your brand, misses counted as zero and the full text behind every figure. We make Placton and built it on those rules, so test any tool, ours included, against a few answers you ask yourself in a private window.
Is Placton a good AI search optimization platform for beginners?
It is built so you can start without a consultant: it suggests your competitors and prompts from your website, explains its main figures where you read them and gives you a few ideas each week. You can judge it yourself in a 7-day trial without a card.
Do I have to write the prompts?
No. Placton drafts prompts from your website and you edit the list: up to 10 in the trial and 20 on Starter. Keep them the way your customers would type them, without your brand name.
Will Placton optimize my website for me?
No. Placton does not write, publish or change anything on your site. It measures the answers, runs an 18-point audit of what helps AI assistants read your site and gives you weekly ideas; you or your team make the changes.
Which AI platforms are covered, and how often?
ChatGPT, Google AI Overviews, Claude, Perplexity and Grok. On paid plans, ChatGPT and Google AI Overviews are checked every day and Claude, Perplexity and Grok every week; in Venezuela and Puerto Rico, ChatGPT is asked weekly through its API. Google AI Mode, the Gemini app and Copilot are not covered.
AI answers change all the time. Can the data be accurate at all?
A single answer can change, so accuracy comes from volume and consistent rules. On Starter, 20 prompts produce about 1,440 answers a month across five AI platforms, all collected the same way, so a trend over a few weeks says far more than any one day.
Is there a free version?
There is a 7-day free trial without a card, with up to 10 prompts and all five AI platforms on the first day, and the 18-point site audit included. There is no free plan; paid plans start at $59 a month, and the audit on its own is free on our GEO audit tool page, without an account.
Can any tool guarantee that AI will recommend my brand?
No, and be wary of one that promises it. AI assistants decide what to write from the sources they find. A good tool shows where you stand and what the AI relies on, so you can act and then see whether it worked.
Start with accurate data on your own brand
Add your website, keep the competitors and prompts that fit, and read your first answers from all five AI platforms the same day.
7 days free. No card required.