| Claude and Grok | Not tracked | Tracked on every plan, weekly | Placton |
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| Gemini and Google AI Mode | Tracked on the plans with all five AIs | Not tracked | Surfer |
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| Refresh | Daily on all five (Pro, Peace of Mind, AI Search Analytics). Standard: weekly, ChatGPT only | ChatGPT and Google AI Overviews daily*, the other three weekly | Surfer |
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| How answers are read | The real interface of every AI, it says. It also says API and app answers overlap little; we did not read the method behind those figures | ChatGPT and AI Overviews from the real interface. Claude, Perplexity and Grok through their APIs, with live web search | SurferOn Perplexity. Surfer does not track Claude or Grok at all, and this is the fair objection to how we read those three. |
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| Lowest price to track several AIs | $95 ($82 billed yearly): 50 prompts, no editor | $59 ($50.17 billed yearly): 20 prompts, with the Writer | PlactonOn price. Surfer gives more prompts. |
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| AI answers a month | 7,500 on AI Search Analytics at $95; about 100 on Standard at $119 | 1,440 at $59; 5,400 at $129; 18,000 at $299 | SurferWith AI Search Analytics. Against Standard, Placton. |
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| Several AIs and writing in one plan | Pro: $219 ($182 billed yearly), 50 prompts, 360 documents a year | Starter: $59, 20 prompts, 5 texts a month. Growth: $129, 75 prompts, 15 texts | It dependsPlacton on price. Surfer on depth and volume. |
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| Editor for Google | Terms with target ranges, NLP, structure and a live score, from Google’s top 10 | No SEO score. Coverage from 0 to 100 against the cited pages, which does not predict citations | Surfer |
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| Where a text starts | A keyword, or a cited source through its Optimize button | A question you already track, with what the AIs answer, cite and search | It dependsPlacton if you already measure. Surfer if you think in keywords. |
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| Writing a full article | AI article generation in 29 languages | An article or a ranking in 1 or 2 minutes, with marked gaps for what only you know. It does not invent figures | It dependsWe know of no blind test of quality on either. |
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| Texts a month | 10 to 30 on average; up to 500 on Peace of Mind | 5, 15 or 40 | Surfer |
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| Writing aids | Auto-Optimize, Surfy, plagiarism check, humanizer (English only) | Edit in place, versions, export | Surfer |
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| Publishing and connections | WordPress, Google Docs, Contentful, Zapier, MCP, API, Looker Studio, by plan | Copy, or export to HTML, Markdown and Word. No API or integrations | Surfer |
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| Working as a team | Live editing, comments, share links that need no account | 2, 10 or unlimited members | Surfer |
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| The rest of SEO | Content Audit, Search Console, drop alerts, internal links, cannibalization, keyword research, Topical Map, SERP Analyzer | None of that. A free 18-point AI-readiness audit | Surfer |
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| Getting data out | Data Export (we did not check which plans) and Looker Studio | No CSV, PDF or reports | Surfer |
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| Agencies | Pro: 5 workspaces, $219. White label on Enterprise only | $15 per client plus prompts. 5 clients and 50 prompts: $155. No white label or combined dashboard | It dependsPlacton on price. Surfer on extras. |
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| Free trial | 7 days of Pro. Asks for payment details and turns into a paid plan unless you cancel | 7 days, no card, 10 prompts, 1 text. Nothing is charged | Placton |
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| Track record | Since 2018, 150,000+ users by its own count, reviews on three sites | Live since October 2026, no public reviews | Surfer |
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| Buying mentions | Inside the product, with PRNEWS and 4media as its newest providers; its Sources view shows the price of a sponsored article | No | It dependsYour call. We just report it. |
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