Plans read November 2, 2026
The right Promptwatch alternatives come down to what pushed you out. To track your brand for less: Placton from $59, with five AIs, a writer and two seats, or Otterly.AI from $29. For a whole team: Peec AI at $95. Placton replaces only the tracking, so if you rely on crawler logs or publishing, stay.
7 days free. No card required.
Start from the reason, not from a ranking. Entry prices are monthly and come from each maker’s own page, read November 2, 2026.
| If you want | Pick | From, a month | What you give up |
|---|---|---|---|
| Track what the AIs say about you for less, with drafts and a second seat | Placton | $59 | You give up: Crawler logs, visit analytics, API, MCP, publishing, and Gemini, AI Mode or Copilot. Three of its five AIs refresh weekly. |
| Pay the least you can and still get daily data | Otterly.AI | $29 | You give up: Volume: 15 prompts. API, MCP and Agent Analytics wait for the $189 plan. Claude, AI Mode and Gemini cost extra. |
| Keep the same $95 and let the whole team in | Peec AI | $95 | You give up: Breadth: three active models, 4,500 answers against 6,000. No article quota listed. |
| Track more questions, if a weekly read is enough | LLM Pulse | $58 | You give up: Daily data, unless you pay $93. Claude and Grok are paid add-ons. The trial needs a payment method. |
| Hundreds of questions on one flat price | LLMrefs | $79limited time, it says | You give up: Freshness: every question refreshes at least weekly. No article writer on the plan we read. |
| Several brands without jumping to $579 | SE Visible | €80read in euros | You give up: Perplexity, and Claude below the top plan. No article quota listed. |
| Articles in quantity without paying $245 | Writesonic | $99 | You give up: Three AIs, one user and one project on the entry plan. |
| Site audits beside tracking, for one brand | Scrunch | $250 | You give up: A lower bill, an API (Enterprise only) and more than one workspace. |
| A free start, then many models paid per answer | AthenaHQ | Freethen $295 | You give up: A gentle step up: from free straight to $295, for 3,600 answers. |
| SSO, SOC 2 and a procurement process | Profound | Custom | You give up: A list price for brands. If cost is why you are leaving, this goes the wrong way. |
| Logs, publishing, API and tracking in a single tool | Stay on Promptwatch | $245 | You give up: Nothing. On this list, no tool we read matches that bundle at that price. |
Does “alternative” fit? Only from below. Promptwatch does much more than Placton: logs, attribution, publishing, agents, API. Placton is the swap if all you do in Promptwatch is see what the AIs say about your brand, and you want to pay less, seat more people or get drafts without moving to $245.
The number most lists skip. Fifty prompts on five AIs every day take 7,500 answers a month, and Essential stops at 6,000. Try it with your own numbers.
Promptwatch, from Promptwatch B.V. in Amsterdam, sells a full loop: track the answers, find the gaps, write the content, publish it, then watch crawlers and visits. That is the pitch across its site. The plan most people try first holds the tracking half. Figures per its pricing page, read .
Scroll sideways to see every column.
| Line | Essential | Professional | Business | Enterprise |
|---|---|---|---|---|
| Monthly | $95 | $245 | $579 | Custom |
| Yearly, per month | $79 | $204 | $483 | Custom |
| Prompts | 50 | 150 | 350 | Custom |
| Responses a month | 6,000 | 18,000 | 42,000 | Custom |
| Seats | 1 | 2 | 5 | 20 by default, its page for AI assistants says |
| Projects | 1 | 2 | 5 | Custom |
| Refresh | Daily | Daily | Daily, up to hourly | Custom |
| AEO articles a month | None | 5 | 10 | Managed workflows |
| Content refresh | No | Yes, from the same 5 | Yes, from the same 10 | Custom |
| Automatic Content Agent | No | No | Yes | Managed workflows |
| Knowledge base | No | 100 items | 150 items | Custom |
| Crawler logs | No | 25M events | 100M events | Custom |
| Visit analytics | 200K events | 1M events | 10M events | Custom |
| Agent Chat credits | 500 | 1,500 | 2,500 | Custom |
| Site audit pages | 1,500 | 5,000 | 25,000 | Custom |
| State and city tracking | No | No | Yes | Yes |
| Shopping, Ads Radar, Fact Check | No | No | Yes | Yes |
| Custom reports, Data Studio | No | Yes | Yes | Yes |
| API and MCP | Yes | Yes | Yes | Yes |
| How you start | 7-day trial, monthly billing only | 7-day trial, monthly billing only | Demo | Sales |
Prices also appear in euros: €85, €205 and €499 a month. Yearly billing charges 10 months for 12. WordPress, Webflow, Framer, Search Console, Bing Webmaster Tools, Slack, Cursor, Lovable, Claude and ChatGPT connect on every plan.
The usual complaints, checked against what its own pages say today. Some hold up, one is out of date, and one rests on very little.
Holds up
Essential has 1 seat, Professional 2, Business 5, and pending invitations count. Its help lists only credits and articles as add-ons, so a third colleague points you to $579, or to the agency plan at $199, with 10 seats and no articles.
Holds up
Its pricing page opens by selling content built to raise your AI visibility, yet Essential includes no articles, no refresh and no knowledge base. The first 5 articles arrive at $245, and that quota is shared across new pieces, refreshes and the Content Agent.
Holds up
Promptwatch makes much of knowing when AI agents read your site. That view, 25 million log events, begins on Professional. Peec AI lists crawl insights on its $95 Starter, the widest price gap we found on any single feature.
Holds up
From 1 project at $95 to 5 at $579, with 2 in between. That works out at $115.80 per project. Agency plans remove the project limit from $199, but they drop articles, the knowledge base and the Content Agent.
Out of date, mostly
Plenty of lists still say this. The pricing table now reads “Track all models” on every plan, with 14 model rows, and its help says there is no cap on models. The limit moved rather than vanished: responses now do the job the model count used to do.
Thin evidence
Reviewers on G2 mention a learning curve, and another vendor’s review quotes a G2 buyer on credits draining fast. The base is small and we could not read that review itself. If you only check one visibility number a week, though, you are paying for a lot of screens.
Its help gives the formula: prompts × models × runs. Its own example is 50 × 4 × 30 = 6,000, which is the Essential cap. So Essential buys 200 pairs of question and AI a day, however you split them. Move the sliders and see which plan your setup needs.
50 × 5 × 30 days = 7,500 answers a month.
Promptwatch
Professional, $245 a month. 18,000 answers, 2 seats, 5 articles. Essential at $95 would stop at 6,000 answers.
Placton
Growth, $129 a month. 75 questions, about 5,400 answers (two AIs daily, three weekly), 10 seats, 15 texts.
Our math from the published formula, with 30 runs a month. Placton’s count is approximate: 72 answers per prompt a month, from two AIs daily and three weekly. It has no cap, and it only asks its five.
Scroll sideways to see every column.
| AIs asked daily | Essential, $95 | Professional, $245 | Business, $579 |
|---|---|---|---|
| 4 | 50 | 150 | 350 |
| 5 | 40 | 120 | 280 |
| 9 | 22 | 66 | 155 |
| 14, all it lists | 14 | 42 | 100 |
The ratio never improves. Every plan gives four answers per prompt per day: 6,000 for 50, 18,000 for 150, 42,000 for 350. A larger plan buys more questions, not more AIs per question. Its help suggests starting with three core platforms and adding others deliberately, because a model nobody in your market uses burns responses.
When it runs out, it stops. Once the limit is reached, no further responses are generated and monitoring pauses until the period resets or you raise the limit. Add-ons raise credits and articles, not responses. Running weekly to save quota is possible only if sales enables it for your organization, and tracking several times a day spends more, on Business and Agency Scale only.
What each of these Promptwatch alternatives swaps for, who it suits and where it falls short. Prices come from each maker’s pricing page, read . We read these pages rather than running the tools side by side.
AI tracker with a writer
$59/ month
$602 billed yearly ($50.17 a month). Growth is $129 and Scale $299.
Best for: People who open Promptwatch to see what the AIs say about their brand and its rivals, and who want that for less, with more than one person looking. Starter also drafts 5 texts a month, a level Promptwatch reaches at $245. Growth at $129 has 75 prompts and 10 seats, against 50 and 1 at $95.
Weak point: No crawler logs, visit analytics, API, MCP, publishing or page refresh. It skips Gemini, AI Mode and Copilot. Three of its five AIs (Claude, Perplexity, Grok) refresh weekly and are asked by API, with live search.
AI tracker only
$29/ month
$25 billed yearly. The next plans are $189 and $489.
Best for: The lowest bill that still refreshes every day and lets everyone log in. It works when 15 questions cover your category.
Weak point: The next step is steep: API, MCP and Agent Analytics wait for Standard at $189. Claude, AI Mode and Gemini are extras, and it has no Grok.
Per its pricing page, read November 2, 2026How Otterly.AI compares with Placton
AI tracker only
$95/ month
Then $245 and $495.
Best for: The most direct swap: the same $95, the same 50 prompts, and every colleague gets a login. Crawl insights (4.5 million bot visits) and AI referrals are on Starter, MCP too.
Weak point: Three active models below Enterprise, and 4,500 answers a month against 6,000. The API starts on Pro at $245. Claude and Grok appear only as API models on Enterprise.
Per its pricing page, read November 2, 2026Peec AI against Placton, plan by plan
AI tracker, weekly by default
$58/ month
€49 is its list price; it converts to dollars at the daily rate. $48 billed yearly. Daily refresh on the same plan is $93 ($78 billed yearly).
Best for: More questions for the money when one read a week is enough: 50 prompts on five AIs at $58, with its GEO Writer and MCP on the entry plan. On prompts per dollar it beats our Starter.
Weak point: Weekly by default, and daily data costs $93. Claude, Grok and Copilot are paid add-ons, and the 14-day trial asks for a payment method.
Per its pricing page, read November 2, 2026
AI tracker, weekly
$79/ month
Labeled “limited time only” on its page.
Best for: Sheer volume on a budget: 500 prompts and ten named AIs, with unlimited projects and seats, CSV and an API.
Weak point: It refreshes at least weekly rather than daily, the $79 is labeled limited time, and we read no article writer on the plan.
Per its pricing page, read November 3, 2026
AI tracker from SE Ranking
€80/ month
€64 billed yearly. Read in euros; we could not confirm a dollar price. Then €169 and €355.
Best for: Several brands without the jump to $579: 5 projects and 75 prompts on the entry plan, seats for everyone, API and MCP. It comes from SE Ranking, if you want that suite alongside.
Weak point: Its pricing page names no Perplexity and keeps Claude for the top plan. Its own blog and pricing page differ on prompts and engines, so check the plan before you buy.
Per its pricing page, read November 2, 2026
SEO, tracking and articles in one
$99/ month
$79 billed yearly. Basic is $249 and Growth $499 ($199 and $399 billed yearly).
Best for: Volume of writing: 15 AI articles a month at $99, against none at $95 and 5 at $245.
Weak point: Three AIs on self-serve plans, with 1 user and 1 project on Starter. No Claude, Perplexity or Grok below Enterprise.
Per its pricing page, read November 2, 2026Other options if Writesonic is on your list
AI tracker with site audits
$250/ month
Core. Enterprise is custom, with API access and 9 LLMs.
Best for: One brand with room in the budget that wants audits next to tracking: 125 prompts, 5 licenses and 5 audits a month.
Weak point: One workspace, no API on Core, and four AIs. When we read it on October 24, answers refreshed every 72 hours by default after a prompt’s first two weeks.
Per its pricing page, read November 2, 2026Scrunch against Placton
AI tracker with agents
Free
A free plan with 300 credits. Starter is $295 a month, 17% less billed yearly. Enterprise is custom.
Best for: Testing free, then 11 models with unlimited prompts and users, paying for answers instead of questions.
Weak point: A wide step from free to $295, and 3,600 credits are 3,600 answers, fewer than Essential’s 6,000.
Per its pricing page, read November 2, 2026AthenaHQ against Placton
AI tracker and agents for large teams
Custom
Enterprise is quoted. The page also mentions a self-serve Agency Growth plan, with no price in the text we read.
Best for: Companies whose procurement team wants SSO, SAML and SOC 2, and agents working across a large team.
Weak point: No list price for brands, and its trial uses preset prompts. If cost is why you are leaving, you are moving in the wrong direction.
Per its pricing page, read November 2, 2026Profound against Placton
* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
Also named, not listed. Rankscale, ZipTie, Omnia, Orchly, RadarKit, Visiblee, Geoptie, Promptmonitor and Kitbase all came up in the AI answers below or in Google’s top results. We left them out because we have not gone through their price tables for this review. ZipTie and Rankscale in particular are worth a look if you want to build a plan around your own volume. Sitechecker pitches rank tracking, Search Console, GA4 and a site audit alongside AI visibility, and its page is short and clear, but we did not read its price table either.
A category mix-up to watch for. The first result on desktop Google for this search lists BabyLoveGrowth, Byword, Content Gorilla, Outrank and SEO Content Machine. Those are automated SEO writers, described there with no AI answer tracking, so at most they stand in for the Content Agent. If you want writing and tracking from separate vendors, that pairing is an option. If you want tracking, it does not help.
The entry plan of Promptwatch and its main competitors on the same columns, so you can compare what the first invoice buys. Where a maker publishes no answer count, we say so or do the math and say that.
Scroll sideways to see every column.
| Tool | Monthly | Yearly, per month | Prompts | Answers a month | AIs | Refresh | Seats | Writes for you | To try it |
|---|---|---|---|---|---|---|---|---|---|
| PlactonStarterOur product | $59 | $50.17 | 20 | About 1,440 | 5 | Two daily*, three weekly | 2 | 5 texts | 7 days, no card |
| PromptwatchEssential | $95 | $79 | 50 | 6,000, hard cap | All 14 listed, inside the cap | Daily | 1 | None | 7 days; card not stated |
| Otterly.AILite | $29 | $25 | 15 | About 1,800 | 4, plus 3 paid | Daily | Unlimited | None listed | 7 days, no card |
| LLM PulseStarter, weekly | $58 | $48 | 50 | Over 1,000, it says | 5, more paid | Weekly; $93 for daily | Unlimited | GEO Writer; quota not read | 14 days, payment method |
| LLMrefsAll in One | $79 | Not listed | 500 | Not stated | 10 named | At least weekly | Unlimited | None listed | 7 days (read Nov 3); free account, no card |
| SE VisibleBasic | €80 | €64 | 75 | About 11,250, it says | 4 by name | Daily | Unlimited | None listed | 10 days |
| Peec AIStarter | $95 | $80 | 50 | 4,500, it says | 3 of 6, more paid | Daily | Unlimited | No quota listed | A button; terms not stated |
| WritesonicStarter | $99 | $79 | 50 | About 1,500 | 3 | Daily | 1 | 15 articles | Starts free, no card |
| ScrunchCore | $250 | Not listed | 125 | 5,000 | 4 | Every 72 hours by default, read Oct 24 | 5 | None listed | 7 days |
| AthenaHQStarter | $295 | 17% less | Unlimited | 3,600 credits | 11 | Not read | Unlimited | Agents, by credits | A free plan, 300 credits |
| ProfoundEnterprise | Custom | Custom | Tailored | Not published | Up to 9 | Daily on the trial | Whole team | Agents, by credits | 7 days, preset prompts |
* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API. Otterly.AI: 15 × 4 × 30, our math. Writesonic: 50 answers a day × 30, our math. Peec AI’s yearly price was read on October 24, 2026; the other figures on November 2, 2026. SE Visible showed us euros. VAT and sales tax are extra.
Compare answers, not logos. Prompts tell you how many questions you watch, and answers tell you how much data you get. On answers per dollar at entry, SE Visible and Promptwatch lead the group, if the euro price holds for you. On prompts per dollar, LLMrefs leads by far, on a weekly refresh.
Prompt plans and credit plans behave differently. A prompt plan fixes the bill and leaves your data to its cadence. A credit plan, like AthenaHQ’s, or a response plan, like Promptwatch’s, spends faster the more AIs you add. If you report to a client or a manager every month, the fixed version is easier to defend. If your volume swings, the metered one is fairer.
Going deeper on two of them. We keep full breakdowns of what Peec AI charges and what Profound charges. If you are still mapping the category rather than replacing one tool, start with what these trackers measure.
Of the pages we read at the top of Google for this search, none shows what the AIs answer when you ask them directly. So on we put that question to ChatGPT, Google AI Overviews, Claude, Perplexity and Grok, with the same engine that runs Placton’s dashboard.
2
tools named by all five: Peec AI and Profound.
3
named by four: Otterly.AI, AthenaHQ and Scrunch. Google’s answer left out all three.
9
named by a single AI each, out of 20 in total. Past the top five, the lists barely overlap.
29 of 39
sites cited belong to companies selling something in or near this category. Just 4 showed up in two answers or more.
Asked . The number is the order each AI named the tool in.
| Tool |  ChatGPT |  Google AI Overviews |  Claude |  Perplexity |  Grok | AIs |
|---|---|---|---|---|---|---|
| Peec AI | Named 1 | Named 2 | Named 5 | Named 1 | Named 7 | 5 |
| Profound | Named 3 | Named 3 | Named 3 | Named 7 | Named 6 | 5 |
| Otterly.AI | Named 2 | Not named | Named 1 | Named 2 | Named 4 | 4 |
| AthenaHQ | Named 6 | Not named | Named 4 | Named 5 | Named 10 | 4 |
| Scrunch | Named 7 | Not named | Named 6 | Named 6 | Named 9 | 4 |
| LLM Pulse | Not named | Not named | Named 2 | Not named | Named 2 | 2 |
| Rankscale | Named 4 | Not named | Not named | Named 3 | Not named | 2 |
| SE Visible | Named 5 | Not named | Not named | Named 4 | Not named | 2 |
| RadarKit | Not named | Named 1 | Named 9 | Not named | Not named | 2 |
| ZipTie | Not named | Named 4 | Named 11 | Not named | Not named | 2 |
| LLMrefs | Not named | Not named | Named 12 | Not named | Named 11 | 2 |
Named by one AI: Visiblee (Grok), Geoptie (Grok), Promptmonitor (Grok), AirOps (Claude), Airefs (Grok), Mentionova (Perplexity), Omnia (Claude), ZeroRank (Claude), Semrush (Claude).
The AIs are reading the same vendor lists you are. ChatGPT and Perplexity both cited SE Visible’s list, and each of Grok’s five citations is a vendor’s own page. Claude’s answer warned, in its first lines, that most comparisons are written by the vendors themselves. That warning applies to every page in this category.
Check prices at the source. Otterly.AI at $29, Scrunch at $250 and AthenaHQ at $295 matched what we read on their own pages. ChatGPT and Google’s answer also gave Profound a $99 entry price, and the brand section of its pricing page, read the same day, lists only a free trial and a custom Enterprise plan.
One day, one reading. Each AI answered once, from the United States, in English. A second run the next day would shuffle some names, so Placton keeps asking and publishes what it does about that margin of error.
ChatGPT
Its search also returned, without citing them: Wellows, third-coast.ai.
Google AI Overviews
Claude
Its search also returned, without citing them: Airefs, LLM Pulse, Radarkit, Omnia, Orchly, ZeroRank, DeepCited, alternativeto.net, g2.com.
Perplexity
Grok
In bold, sites cited by more than one AI for that question.
ChatGPT: read on chatgpt.com, logged out, with web search on, with gpt-6.Google AI Overviews: the AI Overview Google shows above its results.Claude: asked through its API with live web search, with claude-haiku-5-5.Perplexity: asked through its API, which always searches, with sonar.Grok: asked through its API with live web search, with grok-4.3.We typed the question exactly as quoted, adding nothing about any brand. The product’s reader pulled out the names, and we compared them with each answer by hand: one per vendor, by order of appearance, leaving Promptwatch itself out. Spellings were merged: Otterly.ai and Otterly AI as Otterly.AI, Scrunch AI as Scrunch, RadarKit AI as RadarKit.
If one line of its plan table is the problem, you may not need a full swap. Promptwatch’s column shows where each feature starts. The last one shows which Promptwatch alternatives have it, at what entry price.
Scroll sideways to see every column.
| If you want | Promptwatch | Placton | Elsewhere |
|---|---|---|---|
| A seat for each colleague | 1, 2 or 5, up to $579 | 2 at $59, 10 at $129, unlimited at $299 | Unlimited at Otterly.AI ($29), LLM Pulse ($58), LLMrefs ($79), SE Visible (€80), Peec AI ($95) |
| Drafted articles | 5 at $245, 10 at $579, and more as an add-on | 5 at $59, 15 at $129, 40 at $299 | 15 at Writesonic ($99); a GEO Writer at LLM Pulse, quota not read |
| Updating pages you already have | Content Refresh from $245, from the same article quota | No | Not read on these plans |
| Publishing to your CMS | WordPress, Webflow and Framer, on every plan. Scheduled agent on Business | No. You copy, or export to HTML, Markdown or Word | Check each one; we did not read this row for all ten |
| AI crawler activity | Crawler logs from $245, 25M events | No. A free one-time crawler check | Peec AI: crawl insights from $95. Otterly.AI: Agent Analytics from $189 |
| Visits and conversions from AI | Its own script from $95, 200K events | No | Peec AI: AI referrals from $95. AthenaHQ: GA4 and Search Console integration |
| API | Every plan, from $95 | No | SE Visible from €80, LLMrefs from $79, Otterly.AI from $189, Peec AI from $245 |
| MCP | Every plan, from $95 | No | LLM Pulse from $58, SE Visible from €80, Peec AI from $95, Otterly.AI from $189 |
| Shopping and AI ads | Shopping Insights and Ads Radar at $579 | No | Writesonic, Otterly.AI and LLM Pulse sell ads tracking in some form; we did not check which plan |
| Prompt demand estimates | Yes, in estimated bands | No | Peec AI scores relative demand from 1 to 5; LLMrefs gives monthly estimates |
About the Content Agent. Its Content Agents page says drafts are built from your citation and gap data, every draft goes to a review inbox, and nothing publishes without approval unless you turn on a hands-off mode. That part is well thought out. Placton’s Writer takes a narrower route: it starts from one tracked question and leaves marked gaps for facts it cannot know, so it needs you in the loop every time. If you want an agent working on a schedule while you sleep, Placton is not it.
Placton exists for one reason on this table: measuring what five AIs say about you, with more people in and drafts included, for less. Everything else Promptwatch does, it does and Placton does not.
Scroll sideways to see every column.
| Row | Promptwatch | Placton | Better |
|---|---|---|---|
| Entry price | $95 ($79 billed yearly) | $59 ($50.17 billed yearly) | Placton |
| Seats by step | 1, 2, 5 | 2, 10, unlimited | Placton |
| Written texts by step | None, then 5, then 10, at $95, $245 and $579 | 5, 15, 40, at $59, $129 and $299 | PlactonOn count and price. We know of no blind test of quality. |
| Prompts by step | 50, 150, 350 | 20, 75, 250 | Promptwatch |
| Answers a month | 6,000, 18,000, 42,000. From 1.6 to 1.4 cents each | About 1,440, 5,400, 18,000. From 4.1 to 1.7 cents each | PromptwatchAt every step. |
| What happens at the limit | Monitoring pauses until the period resets or you upgrade | There is no answer meter, only a number of prompts | PlactonOn simplicity. |
| AIs you can track | 14 rows on its table, chosen per monitor, including Gemini, AI Mode, Copilot and Meta AI | 5, always all of them | Promptwatch |
| Refresh | Daily on the AIs you pick; up to hourly on Business | ChatGPT and AI Overviews daily*, the other three weekly | Promptwatch |
| How the AIs are asked | Live products for ChatGPT, Gemini, Perplexity, Copilot, Alexa and Meta AI, and Google’s results pages. API for Claude, Grok, DeepSeek, Mistral and others | ChatGPT and AI Overviews as a user sees them. Claude, Perplexity and Grok through their APIs, each with live web search | It dependsPromptwatch on Perplexity. Placton on Grok, by what each one states. |
| Where a text starts | Citation data, content gaps and your knowledge base; drafts wait in a review inbox unless you turn on hands-off mode | A question you already track, what the AIs answered and cited, and marked gaps for what only you know | It dependsPromptwatch on reach. Placton on not inventing facts. |
| Updating existing pages | Diff-style suggestions from $245 | No | Promptwatch |
| Publishing | WordPress, Webflow, Framer; scheduled agent on Business | Copy, or export to HTML, Markdown and Word | Promptwatch |
| Task list | Action Board with an agent, five columns | Weekly tasks from a closed list of 17, each with its level of evidence | PromptwatchOn scope. Ours is the shorter list. |
| Chat with your data | Agent Chat, by credits, plus scheduled chats in Slack | No | Promptwatch |
| Crawler logs and visit analytics | Logs from $245, visits from $95 | No | Promptwatch |
| Site audit | Weekly, from 1,500 pages | A free 18-point check of your homepage, robots, sitemap and llms.txt | Promptwatch |
| Shopping, ads, fact check, city level | All at $579 | No | Promptwatch |
| Countries and languages | Any supported country, several languages in one project | 40 countries and 7 languages, one per workspace | Promptwatch |
| API, MCP, reports | API and MCP from $95; Data Studio from $245 | None. A weekly email | Promptwatch |
| Agencies | Flat plans from $199, unlimited projects and prompts, 10 seats, no articles | $15 per client plus prompts, unlimited seats, 3 texts per client. No white label | It dependsPlacton with a few clients. Promptwatch with many. |
| Trial | 7 days on monthly billing; its site does not say whether it needs a card | 7 days, no card, 10 prompts, 1 text | PlactonOn clarity. Ours is a small trial. |
| Track record | 1,840+ customers by its own count, a €6M seed round, ISO 27001 | Live since October 2026, no public reviews | Promptwatch |
* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API. Answers a month and cents per answer are our math. Promptwatch: its pricing page, help and page for AI assistants, read . Placton: pricing page and methodology.
We run 18 checks on what helps AI assistants find, read and cite your site, and tell you what to fix first.
Ready as soon as you sign up, included in the free trial.
No account? Free GEO audit tool: the same 18 checks, without signing up.
Tracking is where Placton starts, not where it stops. Three parts of the dashboard pick up from a reading like the one above.
Where you are missing
Say you were Rankscale. You would see at a glance which AIs brought you up for this question and which went with someone else, and you would see who took your place. Chips go red when no answer names you, orange below half and green from half up.
From that row you open the answers themselves, and you can start a text aimed at that question.
Improvements
Promptwatch’s Action Board is broader. Placton’s list is deliberately short: 3 tasks a week on Starter, 5 on Growth, 8 on Scale, drawn from 17 fixed actions. Each one states whether it rests on strong evidence, medium evidence or a bet, and names the pages that decide the question.
A week later it goes back to those pages to check whether anything moved. Expect a few points over eight weeks where the AI searches the web, and little or nothing where it recalls a fixed list. Placton never contacts anyone for you.
Writer
You pick a tracked question and choose an article or a ranking. Its research is what the AIs answered and cited, what ranks on Google, and your site, and the draft takes a minute or two. Figures, customers and opinions it cannot know stay as visible gaps instead of being made up.
Starter includes 5 texts, Growth 15, Scale 40 and the trial 1. You edit in place and copy or export the result. A published text does not guarantee any AI will name you. It gives them something better to read.
Promptwatch charges a flat fee and meters responses. Placton charges $15 per client plus a price per prompt. The two lines cross quickly, so run your own numbers.
Scroll sideways to see every column.
| Your book | Placton Agency | Promptwatch, five AIs daily | Promptwatch, two AIs daily |
|---|---|---|---|
| 3 brands, 20 prompts | $77, about 1,440 answers on five AIs | $199, Kick-off, 3,000 of 10,000 responses | $199, Kick-off, 1,200 of 10,000 responses |
| 5 brands, 80 prompts | $203, about 5,760 answers on five AIs | $399, Growth, 12,000 of 25,000 responses | $199, Kick-off, 4,800 of 10,000 responses |
| 10 brands, 300 prompts | $615, about 21,600 answers on five AIs | $799, Scale, 45,000 of 65,000 responses | $399, Growth, 18,000 of 25,000 responses |
| 30 brands, 900 prompts | $1,695, about 64,800 answers on five AIs | No published plan holds 135,000 responses | $799, Scale, 54,000 of 65,000 responses |
Monthly billing, our math. Placton asks ChatGPT and AI Overviews daily and the other three weekly, so in volume of data it sits between Promptwatch’s two columns. Promptwatch’s agency plans: its pricing page, read .
With up to about five brands, Placton costs the same or less, covers five AIs and includes 3 texts per client, which Promptwatch’s agency plans do not. At ten, it depends on how many AIs you need every day. By thirty, Promptwatch is far cheaper. If that is your book, stay, or look at SE Visible’s €355 plan with 30 projects and about 180,000 answers.
What each one lacks for client work. Placton has no white label, no combined dashboard across clients and no API. Promptwatch’s agency plans have no articles, and one account means one invoice, with clients separated by project. Its own pages disagree on where white label sits, so ask before you promise it. For how Placton handles client reporting, see the agency page.
Two tools can report different numbers for the same question, because they do not ask the same way. Most lists stop at “it tracks ChatGPT”. This is what Promptwatch and Placton each say they do.
Scroll sideways to see every column.
| AI | Promptwatch | Placton |
|---|---|---|
| ChatGPT | Automated browser sessions on the real interface | Read on chatgpt.com, logged out, with web search on* |
| Google AI Overviews | Real Google results pages | The AI Overview Google shows above its results |
| Perplexity | The live product | Its API, which always searches |
| Claude | Its API, with a web search tool attached | Its API, with live web search |
| Grok | Its API; listed among models that mostly answer from training knowledge | Its API, with live web search |
| Gemini, AI Mode, Copilot, Meta AI, Alexa | Live products and Google results | Not tracked |
| DeepSeek, Mistral and other API models | Provider APIs, to show what the model itself believes | Not tracked |
* On paid plans. ChatGPT is read on chatgpt.com in every country Placton tracks except Venezuela and Puerto Rico, where it is asked weekly through its API.
Live search or memory matters more than the logo. Promptwatch splits its list in two: live-search platforms, which return citations, and API models, which it says mostly answer from training knowledge unless a search tool is attached, as with Claude and the coding assistants. It does not say Grok has one. Before you count models, ask which ones can actually see your site today.
The fair objection to Placton. Promptwatch argues that an API answer from a search-enabled model is not what an app user sees. That point lands on Placton’s Perplexity, Claude and Grok readings, which go through APIs with live search, as the methodology spells out. Elsewhere, SE Visible says it reads through a real browser session, and Peec AI labels its API models on its price table.
Fast-moving products leave old text behind, and its changelog has entries from this very week. None of this is a scandal, but it changes what you should ask before you pay.
Scroll sideways to see every column.
| Question | One page says | Another says | What to do |
|---|---|---|---|
| How many models does a plan track? | Its pricing table says “Track all models”, and its help says there is no cap per monitor or project. | Its page for AI assistants gives 4 to choose on Essential, Professional and Business, and its comparison with Peec AI, updated October 22, 2026, says 4 per project. | Add five AIs during the trial and see whether it lets you. |
| Does every prompt run on every AI? | Its pricing FAQ says every prompt runs across all supported models at once. | Its help says models are picked per monitor, each one spends quota, and to trim before you add. | Trust the help. It matches the formula. |
| Is there a free plan? | Its help calls Explore the free entry tier: ChatGPT only, 10 prompts, 310 responses. It also shows at $0 in the page’s structured data. | It is not on the visible pricing table, and its page for AI assistants says there is no free plan. | Look at the plan picker when you sign up. We did not sign up. |
| Who gets white label? | Its agencies page lists a white-label dashboard and says clients can get branded access. Another page places white-label workspaces with the agency plans. | Its page for AI assistants keeps the white-label dashboard and client portal for Enterprise. | Ask in writing before you sell it to a client. |
A short list of reviews, some with an incentive attached. Read it as a hint rather than a verdict.
G2. Its Promptwatch page (opens in a new tab) held 4.6 out of 5 from 22 reviews on , while Promptwatch’s pricing page advertises 4.7. G2’s summary on its alternatives page (opens in a new tab) praises a data-forward approach, ease of setup, an intuitive interface and frequent updates, and mentions a steeper learning curve and a narrow focus on AI answers. We could read the score and that summary, not the individual reviews.
The incentive. Promptwatch’s long reference file says Essential and Professional customers who review it on G2 earn 2,000 extra agent credits a month. That is four times Essential’s monthly credits. We are not saying the reviews are false, only that the base is small and has a reason to be kind. It also runs affiliate and creator programs, so some of the glowing posts you find may carry a commission.
Capterra. One review (opens in a new tab), dated May 19, 2025, from a head of marketing on a free trial, headlined “Very useful insights to grow your AI visibility”. It predates the current plans.
Trustpilot. A claimed profile (opens in a new tab) with no reviews at all on . That says little either way, but it does mean you will not find unprompted complaints there.
Other reviewers. Generate More, an agency, gave it 4.0 out of 5 in December 2025 and called it a favorite among 15+ tools, with more interface glitches than others and content it would edit heavily before using. That is nearly a year and several plan changes old. Most other reviews come from vendors in this same market, which they mostly disclose.
What we could not read. No text came through from Product Hunt or Reddit, so we say nothing about them. We have not used its paid dashboard either, so “it feels complex” is other people’s view, not ours.
The risk in moving to any Promptwatch alternative is not losing data. It is losing the ability to compare this month with last month. The order below protects that.
Yearly plans are paid up front, so the cheap moment to move is near renewal. Its help says your limits are the ones current when you last started or changed your plan, so yours may differ from the table above.
Its page for AI assistants lists CSV exports of prompts, responses, citations and crawler data, and every plan has an API. We did not check which export sits on which plan, so try yours early and save the list of prompts and competitors first.
Placton does not import another tool’s history. Use the same country and language in both tools, or the numbers will not be comparable. Start with the 20 to 50 questions closest to a purchase.
7 days of Placton ends before your next Promptwatch invoice if you time it well, with up to 10 prompts and no card. Compare the AIs both track, ChatGPT and AI Overviews first, and read the trend over the week, because single days swing.
Two tools ask at different moments and read answers differently, so a level shift on switch day means little. Keep your last Promptwatch export as a reference, and judge the new tool by who it names and which pages it cites.
If you relied on crawler logs, Peec AI is the closest on price. For publishing, keep your CMS workflow and paste the text. For the API, pick from the feature table above, because Placton does not have one.
In these cases a cheaper tracker costs you more than it saves on the invoice:
Promptwatch reads logs from your CDN and tracks visits with its own script. Placton does neither, so losing that means buying something else as well.
WordPress, Webflow and Framer are in every plan, and a Content Agent can write on a schedule on Business. With Placton you copy or export, and you press publish yourself.
Its table lists 14 models, including Codex and Claude Code. Placton asks five, and Google AI there means AI Overviews only.
Moving means rebuilding those connections first, and Placton has none to move them to. If you need them elsewhere, the feature table above shows where each one starts.
50 prompts on four AIs fit Essential every day, and Business reaches hourly. Placton refreshes three of its five AIs weekly.
Above roughly ten brands, its flat agency plans come out far cheaper than Placton’s price per client. Run the table in the agency section with your own numbers.
That is exactly what Essential was built for. If the seat, the articles and the logs do not bother you, the case for moving is weak.
Each claim about Promptwatch and the rest is tied to a page below and the day we read it. Promptwatch’s pages written for AI assistants were used as data, and we did not repeat their ranking claims.
About Placton itself? Read the full FAQs or see every plan and price.
It depends on what pushed you out. To track your brand for less, with drafts and two seats, Placton from $59. For the lowest bill, Otterly.AI from $29. For the same price with the whole team inside, Peec AI at $95. For enterprise security reviews, Profound. If you need logs, publishing and an API together, stay. Prices read on November 2, 2026.
Peec AI and Profound came up in all five AI answers we read on November 2, 2026, and Otterly.AI, AthenaHQ and Scrunch in four. In Google’s top results you also see SE Visible, Rankscale and ZipTie. Placton competes on the tracking part, with a lower entry price and fewer features.
Essential is $95 a month ($79 billed yearly), Professional $245 ($204), Business $579 ($483) and Enterprise is custom. Agency plans are $199, $399 and $799. Yearly billing charges 10 months for 12. All per its pricing page, read on November 2, 2026.
There is a 7-day trial on monthly billing for Essential, Professional and the two smaller agency plans. Its help describes a free Explore tier with 10 prompts on ChatGPT only, but it is not on the visible pricing table, and another of its pages says there is no free plan. Its site does not say whether the trial needs a card, and we did not sign up to find out.
Its pricing table lists 14 and says every paid plan tracks all of them, with Grok in its FAQ as well. In practice the response cap decides: Essential has room for 40 prompts a day on five AIs and 14 on all 14. Two of its own pages still say 4 per project, so test it in the trial.
Its help says no further responses are generated and monitoring pauses until usage resets or you raise the limit. It can warn you as you get close. Add-ons raise agent credits and articles, not responses, and a slower cadence is off by default, enabled per organization by sales.
Professional at $245 is the first with both: 5 articles a month, shared with content refresh, and 25 million crawler log events. Business at $579 doubles the articles and adds the automatic Content Agent. Essential at $95 has neither, and agency plans have logs but no articles.
1 on Essential, 2 on Professional, 5 on Business and 10 on agency plans, with pending invitations counted. Otterly.AI, Peec AI, LLM Pulse and SE Visible allow unlimited users on every plan. Placton gives 2 on Starter, 10 on Growth and unlimited on Scale.
Yes. Otterly.AI starts at $29 with 15 prompts, LLM Pulse at $58 with 50 prompts refreshed weekly, Placton at $59 with 20 prompts and a writer, and LLMrefs at $79 with 500 prompts refreshed at least weekly. Per answer, though, Promptwatch is cheaper than Placton at every step.
For tracking what five AIs say about your brand and your rivals, yes, at a lower price and with more seats, plus drafted texts from $59. For crawler logs, visit attribution, publishing, Content Agent, API, MCP, Gemini, AI Mode, Copilot, hourly refresh, city data or shopping, no. Pick it only if you do not use those.
With many brands, yes. From $199 it gives unlimited projects and prompts and 10 seats, and the only real limit is responses. Those plans have no articles, and its pages disagree on where white label sits. With just a few brands, Placton’s Agency plan costs less: $77 for 3 brands and 20 prompts.
The base is small. G2 shows 4.6 out of 5 from 22 reviews on November 2, 2026, Promptwatch advertises 4.7, Capterra has a single review from May 2025 and Trustpilot none. Praise goes to setup, data depth and frequent updates. Complaints mention a learning curve and price. Promptwatch gives Essential and Professional customers 2,000 extra agent credits a month for reviewing it on G2, which is worth knowing as you read.
We cannot tell you. Threads exist, including a list of Promptwatch alternatives in a small subreddit about these tools, but no text came through when we tried to read them, and we will not summarize what we have not read. It is worth searching yourself, and worth checking whether the poster sells one of the tools.
Not automatically: Placton has no import. You copy your questions and competitors by hand and its history starts on day one. Keep a Promptwatch export as your reference, and run both for a week with up to 10 prompts on Placton’s free trial.
From each maker’s own pages on November 2, 2026, Promptwatch’s help center, and the answers of five AIs to one question that day. Counts such as prompts per plan are our own math from its published formula. We have not used Promptwatch’s paid dashboard, and we could not read Reddit or Product Hunt.
Promptwatch is a strong, broad product, and most Promptwatch alternatives win by being narrower. So decide what you actually use. If it is the tracking and you are short on seats or budget, Placton at $59 gives you five AIs, two seats and drafts, and Peec AI at $95 gives you everyone inside with crawl data. If money is the only issue, Otterly.AI starts at $29. If a weekly read is enough, LLM Pulse and LLMrefs track far more questions per dollar.
If you use the logs, the publishing, the API or a long list of AIs, the better answer is to stay on Professional or Business, and to use the sliders above to pick the right one. Whatever you choose, run the same questions in both tools for a week before you cancel anything.
By the Placton team. Last reviewed .
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