Raúl Díaz

Raúl Díaz is the founder of Placton, the tool that asks ChatGPT, Google AI Overviews, Claude, Perplexity and Grok the questions your customers ask and shows which brands they recommend. He writes about answer engine optimization from the data Placton collects.

On this blog he publishes articles on answer engine optimization (AEO), generative engine optimization (GEO) and how AI assistants choose the brands and sources they recommend. Most of them include a block of our own data: real questions we ask an AI assistant on a given date, with what it answered.

The articles are drafted with AI assistance and checked before they go live. Our editorial policy explains each step.